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Trax Technology Solutions Pte Ltd (Trax) is a provider of AI-driven data solutions to retail operations. The company carries out advanced image recognition, data analytics, and retail execution technologies. It offers solutions such as Trax Image Recognition, Trax Data, Trax Execution, and Trax Engagement. Trax provides consumer insights, real-time snapshots, signal-based insights, dynamic merchandising, promotional activation, and signal-based merchandising. The company's solutions serve consumer-packaged goods (CPG) companies, retailers, and shoppers. It operates in Canada, the US, Brazil, Mexico, China, Israel, Hungary, France, Japan, Australia, and Singapore. Trax is headquartered in Singapore.
Headquarters
Singapore
Address
135 Cecil Street, 10-01, Singapore City, 069536
Website
www.traxretail.com
Industry
Technology and Communications
Trax Technology Solutions Pte Ltd premium industry data and analytics
Products and Services
| Products | Services |
|---|---|
| Trax Image Recognition | Consumer Insights |
| Trax Data | Signal-Based Insights |
| Trax Execution | Real-Time Snapshot |
| XYZ | XYZ |
| XYZ | XYZ |
| XYZ | XYZ |
History
History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.
| Year | Event | Description |
|---|---|---|
| 2026 | Divestiture | In February, the company sold its image recognition business to Gemspring Capital Management, LP. |
Competitor Comparison
| Key Parameters | Trax Technology Solutions Pte Ltd | Fractal Analytics Inc | Trakomatic Pte Ltd | Tredence Inc | ViSenze Pte Ltd. |
|---|---|---|---|---|---|
| Headquarters | Singapore | United States of America | Singapore | United States of America | Singapore |
| City | Singapore City | New York City | Singapore City | San Jose | Singapore City |
| State/Province | - | New York | - | California | - |
| No. of Employees | - | - | - | - | - |
| Entity Type | Private | Private | Private | Private | Private |
Executives
| Name | Position | Board | Since | Age |
|---|---|---|---|---|
| Gary Laben | Chief Executive Officer | Senior Management | 2024 | - |
| Regi Vengalil | Chief Financial Officer | Senior Management | - | - |
| Brittany Billings | Chief Marketing Officer | Senior Management | - | - |
| Marcus McCarty | Chief Legal Officer | Senior Management | - | - |
| David Gottlieb | Chief Revenue Officer | Senior Management | - | - |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
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