TVS Motor Co Ltd (TVS Motor) manufactures and sells motorcycles, scooters, mopeds, three-wheelers, and parts and accessories through its subsidiaries. The company has operations in the Middle East, Africa, Southeast Asia, the Indian subcontinent, and Latin and Central America.

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TVS Motor has undertaken several R&D initiatives focused on technology and innovation as catalysts for future growth. The company has made strategic R&D investments to anticipate customer needs, deliver intuitive mobility solutions, and drive sustained topline growth through superior user experiences. The company is focusing on clean, connected, and technologically advanced mobility solutions for global markets, with a strong emphasis on sustainable mobility, lightweighting, and integrating predictive technologies such as AI and AR. The R&D efforts have led to the development of products like the TVS iQube electric scooter and the Apache RR 310 motorcycle, incorporating advanced safety and performance features. The R&D unit of TVS Motor is responsible for driving innovation and future growth, as well as the development and deployment of future technologies across its product range. Their role is to focus on technology research, product design, and development, particularly in the areas of electric mobility, alternative fuels, advanced safety systems, and sustainability. The unit is supported by a robust team of over 2,000 engineers, manufacturing, and IT specialists, highlighting the company's focus on engineering excellence and advanced design capabilities. In FY2025, the company incurred an expense of INR10,249.5 million on its R&D, which as a percentage of revenue stood at 2.3%, and grew 59% YoY.