Ubisoft Entertainment SA (Ubisoft) is a producer, publisher, distributor of video games for consoles, PC, and mobile platforms. The company's portfolio of franchises includes Assassin’s Creed, Brawlhalla, The Crew, Far Cry, For Honor, Just Dance, Mario + Rabbids, Skull and Bones, Tom Clancy’s Ghost Recon, Tom Clancy’s Rainbow Six, and Tom Clancy’s The Division. The company serves the video game industry, focusing on console, PC, and mobile gaming markets.

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Ubisoft drives its research and development primarily through Ubisoft La Forge, a specialized group that connects academic research with commercial video game production. The company's key R&D focus areas include Artificial Intelligence, where it develops advanced AI models for smarter non-player characters and realistic in-game behaviors. In Machine Learning, the company uses data-driven prototyping to streamline animation, physics, and world-building. Additionally, Ubisoft is creating generative AI tools like Ghostwriter to assist in drafting background dialogue and easing scriptwriter workloads. The R&D units of the company include Ubisoft Montreal, which serves as the original founding hub for La Forge research and cutting-edge technical prototypes. Ubisoft Toronto focuses on advanced collaborative engineering and AI design. Ubisoft Shanghai works on regional and global technological innovations. Ubisoft Chengdu contributes to the global network's machine learning and gameplay systems. Ubisoft Bordeaux collaborates on specialized production pipelines. In FY2026, the company incurred expenses of EUR421 million, which as a percentage of revenue, stood at 30.2%.