Ubisoft Entertainment SA (Ubisoft) is a producer, publisher, distributor of video games for consoles, PC, and mobile platforms. The company's portfolio of franchises includes Assassin’s Creed, Brawlhalla, The Crew, Far Cry, For Honor, Just Dance, Mario + Rabbids, Skull and Bones, Tom Clancy’s Ghost Recon, Tom Clancy’s Rainbow Six, and Tom Clancy’s The Division. The company serves the video game industry, focusing on console, PC, and mobile gaming markets.

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Ubisoft’s R&D arm focuses on innovation and functionality using suitable technologies for high-quality product development. The company employs a pragmatic approach by integrating teams of engineers who master existing technologies, allowing for a combination of internal developments and existing software. Its research and analysis are centered on innovation and functionality to develop high-quality products. The company facilitates collaboration and allows production teams to focus on non-generic parts of games. Ubisoft collaborates with research partners through initiatives like La Forge, which bridges academic research and video game production, and the Strategic Innovation Lab, which explores decentralized and disruptive innovations. The company also collaborates with external software providers to improve productivity in producing decentralized games. These efforts enable Ubisoft to complement internal software developments and contribute to the video game industry's advancement. The R&D units of the company include Technology Production, that develops technological building blocks for production teams, and La Forge, an open platform that connects academic research with video game production. The R&D units of Ubisoft include La Forge and the Strategic Innovation Lab. In FY2025, the company incurred expenses of EUR1,029.2 million, which as a percentage of revenue, stood at 55.7%.