Mr. Anand Kripalu has been the Chairman of the company since 2024. Prior to this, he served at Essel Propack Limited (EPL). Previously, he served as the Managing Director and Chief Executive Officer of Diageo India. Prior to this, he served as the President of the India and Southeast Asia business at Mondelez International. Previously, he held various general management and sales and marketing roles.

Mr. Vivek Gupta has been the Chief Executive Officer, Director, and Managing Director of the company since 2023. Prior to this, he served as Chief Business Officer at growing unicorn, Udaan.com. Previously, he served as a Managing Director at P&G Australia and New Zealand.

Mr. Jorn Elimar Kersten has been the Chief Financial Officer and Director of the company since 2024. Prior to this, he served as Regional Business Control Manager for the American Region. Previously, he held various roles in HEINEKEN Netherlands.

Mr. Vikram Bahl has been the Chief Marketing Officer of the company since 2023. Prior to this, he served as the Global Brand Vice President at Unilever. Previously, he held various key positions in P&G, Gillette, Kellogg, and GSK Consumer. He has over 30 years of experience in the marketing domain

Ms. Shelly Kohli serves as the Chief Legal Officer of the company. Prior to this, she served as the Head Legal for Beauty & Personal Care, Home Care, and Privacy at Hindustan Unilever Limited. Previously, she held various key positions at GE energy, GE intelligence systems, Levi Strauss & Co. and legal firms like Wadia Gandhi & Co, CPA Global and Trilegal. She has over 19 years of experience in consulting, industrial and consumer goods sectors.