Valora Holding AG - Company Profile
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Valora Holding AG (Valora), a subsidiary of Fomento Economico Mexicano SAB de CV, distributes and retails food and non-food items, including newspapers and magazines, tobacco, beverages, and bakery products. The company produces pretzels through its manufacturing facilities. It operates through kiosk and other small-surface retail outlets at railway stations, malls, and other places. Valora also provides foods services to business to business (B2B) and business to consumers (B2C). Its branded outlets include K Kiosk, Back Factory, Bob Finance frittenwork, Ditsch, Super Guud, U-Store, Press & Books, Caffe Spettacolo, Backwerk, Ditsch and CIGO. It also provides services to support operations including finance, human resources, business development, and legal services. The company operates a network of coffee bars in prime locations. It has business presence in Germany, Switzerland, the Netherlands, Austria, the US, and Luxembourg. Valora is headquartered in Muttenz, Switzerland.
Headquarters
Switzerland
Address
Hofackerstrasse 40, Muttenz, 4132
Website
www.valora.com
Telephone
41 61 4672020
No of Employees
15,000
Industry
Retailing
Revenue (2024)
$3.3B
Valora Holding AG premium industry data and analytics
Products and Services
| Products | Services | Brands |
|---|---|---|
| Pretzels | Financial Services | Intro |
| Digital services | avec | |
| Retailing of Food and Non-Food Items | BackWerk | |
| XYZ | ||
| XYZ | ||
| XYZ |
History
History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.
| Year | Event | Description |
|---|---|---|
| 2023 | New Products/Services | In September, the company launched the FrEAK chocolate bar by Oro de Cacao, available for sale in avec, k kiosk and Press & Books outlets in Switzerland. |
| 2023 | Plans/Strategy | In July, the company announced its plan to expand avec 24/7 stores with more than 20 locations in Switzerland. |
| 2023 | Others | In April, the company was delisted from Six Swiss Exchange. |
Competitor Comparison
| Key Parameters | Valora Holding AG | Metro AG | ARYZTA AG | EDEKA Einkaufskontor GmbH | REWE International AG |
|---|---|---|---|---|---|
| Headquarters | Switzerland | Germany | Switzerland | Germany | Austria |
| City | Muttenz | Duesseldorf | Schlieren | Hamburg | Wiener Neudorf |
| State/Province | - | Nordrhein-Westfalen | - | Hamburg | Niederosterreich |
| No. of Employees | 15,000 | 86,740 | 8,090 | - | 46,566 |
| Entity Type | Private | Public | Public | Private | Private |
Executives
| Name | Position | Board | Since | Age |
|---|---|---|---|---|
| Michael Mueller | Chief Executive Officer; Chairman | Executive Board | 2014 | 54 |
| Pierre Lechartier | Director; Chief Financial Officer | Executive Board | 2025 | 44 |
| Laetitia Henriot Arsever | Chief Information Officer | Senior Management | 2024 | 45 |
| Gabriel de Hoyos | Chief Human Resources Officer | Senior Management | 2024 | 44 |
| Adriano Margiotta | Head, Legal, Compliance & Sustainability; Director | Executive Board | 2024 | 60 |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
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