VGI Public Co Ltd - Company Profile

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VGI Public Co Ltd: Segment Analysis

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Business Description

VGI Public Co Ltd (VGI) is a company that provides offline-to-online marketing solutions. It offers media services, including data targeting, media planning, artwork adaptation, and optimization & reporting. VGI has partnered with Fanslink, an eCommerce service provider and leading brand management for Chinese brands, through an investment by its subsidiary BSSH. The company also partners with Jaymart to expand its distribution presence and network. VGI's target customers include media agencies, direct customers from public and private sectors, daily commuters, students, tourists, and consumers interested in cashless payments, insurance, and financial products. The company also targets general consumers interested in pet products, health and beauty items, and electronic devices.

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R&D Overview

VGI undertaken several R&D initiatives, including the development of VGI Pulse, a proprietary tool designed to measure out-of-home advertising. VGI Pulse evaluates ad exposure using data from BTS systems, Rabbit Card users, and technologies like Cell Beacon and Grid Reach. VGI has expanded its investment in online platforms and established joint ventures to enhance its business ecosystem and revenue growth. It operates R&D unit, VGI Digital Lab, which is responsible for researching and developing modern media and O2O marketing solutions.

Business Segments

Overview

Includes Out-of-Home (OOH) advertising, online marketing services, and online marketing services through VGI Digital Lab. Also provides Offline-to-Online (O2O) solutions Serves industries such as mass transit, office buildings, and outdoor advertising through billboards and street furniture. Major clients are media agencies and direct customers, both from the public and private sectors. Operates primarily in Bangkok and other major residential and commercial areas in Thailand.

Performance

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Overview

Operates under the Rabbit Group, offering cashless payment services via Rabbit Card, insurance brokerage through Rabbit Care, and digital lending via Rabbit Cash. Provides digital lifestyle solutions such as cashless payment services, insurance brokerage, and digital lending. Operates Rcare, a leading online platform specialising in insurance comparison (InsurTech) and financial product comparison (FinTech) Rabbit Cash is an online lending service provider. It offers lending services with conditions and processes distinct from traditional loan providers. Serves industries like food and beverage stores, retail stores, entertainment services, and health and beauty businesses.

Performance

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Overview

Operates through Super Turtle Public Company Limited and Fanslink Communication Company Limited, offering a wide range of products and services through offline and online channels. TURTLE is a retail service provider in the mass transit system, operates as a retailer under the Turtle brand. Serves industries such as retail, food and beverage, and electronics.

Performance

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