Vitro SAB de CV (Vitro) is a manufacturer and distributor of glass products. The company offers products to wine and liquor, beer, cosmetic, pharmaceutical, food and beverage, automotive, and construction industries.

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Vitro undertakes R&D initiatives focused on innovation in glassmaking and coating technology, aiming to reduce natural gas and greenhouse gas emissions, lower energy consumption, and enhance product performance. The company develops new glass products, substrates, and coatings to meet diverse market needs, utilizing advanced technological tools and proprietary technologies. The R&D units of the company include the Vitro Glass Technology Center in Pittsburgh, Pennsylvania, and FAMAs R&D team. The Vitro Glass Technology Center is responsible for glass research, technology, and product development, while FAMAs R&D team focuses on innovating and developing new products to improve processes across various industries. The company's R&D center, the Vitro Glass Technology Center, has been issued more than 500 patents over the past 30 years, with over 200 still active. The company utilizes proprietary oxy-fuel furnace technology and has developed products like Starphire Ultra-Clear low-iron glass and Solarban 90 glass.