Wienerberger AG (Wienerberger) is a provider of sustainable solutions for the building envelope, including roofs, walls, and façades, and water and energy infrastructure. It operates in the construction and infrastructure industries, serving both new build projects and refurbishment activities. Wienerberger operates in 28 countries and has more than 200 production sites.

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The company's R&D initiatives are strategically vital, focusing on driving innovation, technology leadership, and long-term competitiveness. The company's R&D activities emphasize customer benefits and support sustainability ambitions, including decarbonization, circularity, biodiversity, and reduced resource consumption. R&D projects are managed centrally and implemented across the Group, concentrating on optimizing product performance, enhancing energy efficiency, and adding smart and digital functionalities. The company aims to develop solutions that enable environment-friendly, fast, and easy installation on construction sites, contribute to climate protection and building energy efficiency, and create tangible value for customers. In ceramics, R&D focuses on innovative product developments such as improved insulated wall systems and advanced roofing solutions with integrated solar technologies, alongside energy-efficient production processes. Key priorities include the use of alternative energy sources, reducing energy consumption in drying and firing, automation, and Industry 4.0 technologies. The company also develops new formulations and lighter products that enhance thermal insulation, reduce material use, and allow for thinner wall structures. Additionally, advancements in mobile masonry robots and prefabrication concepts aim to enable faster, safer, and more efficient construction. In the plastic pipes division, the company optimizes its product portfolio for both in-house and infrastructure applications, increases the share of recycled raw materials, and advances circular solutions. Innovations include low-noise wastewater pipes and circular product developments such as a fully recyclable rainwater management system and an expanded wastewater system with options for reusing pipe leftovers. On the infrastructure side, the company enhances pipe systems with pumping stations, chambers, and smart water technologies for improved network operation. In FY2025, the company reported R&D expenses of EUR23 million.