Wm Morrison Supermarkets Ltd - Company Profile
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Wm Morrison Supermarkets Ltd (Morrison) is an integrated retail company that procures, manufactures, markets, and supplies various products through in-store and online portals. The company offers groceries, clothing and general merchandise products. Morrison offers its products under several brands including Free From, The Best, V Taste, Nutmeg, and Woodhead Bros. It also offers Morrisons gift cards, in-store cafe and recipes for its users. The company offers these products to retail, industrial, and commercial customers in the UK. It operates and manages manufacturing facilities, supermarkets, convenience stores and distribution centers in the UK. Morrison is headquartered in Bradford, West Yorkshire, the UK.
Headquarters
United Kingdom
Address
Hilmore House, Gain Lane, Bradford, West Yorkshire, BD37DL
Website
www.morrisons.com
Telephone
44 345 6115000
No of Employees
101,138
Industry
Retailing
Revenue (2024)
$21.2B
Wm Morrison Supermarkets Ltd premium industry data and analytics
Products and Services
| Services | Brands |
|---|---|
| In-Store Cafe | Free From |
| Retailing | The Best |
| Recipes | Morrison |
| XYZ | XYZ |
| XYZ | XYZ |
| XYZ | XYZ |
History
History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.
| Year | Event | Description |
|---|---|---|
| 2025 | Divestiture | In October, the company sold its home newspaper delivery to NewsTeam Group, a newspaper and magazine delivery company. |
| 2025 | Contracts/Agreements | In September, the company entered into a partnership with Harry Ramsden’s to launch new range of chip shop favorites available in-store and online. |
| 2025 | Corporate Changes/Expansions | In August, the company opened a new Morrisons Daily store in Castleford, West Yorkshire. |
Competitor Comparison
| Key Parameters | Wm Morrison Supermarkets Ltd | Walmart Inc | Target Corp | Tesco Plc | Asda Stores Ltd |
|---|---|---|---|---|---|
| Headquarters | United Kingdom | United States of America | United States of America | United Kingdom | United Kingdom |
| City | Bradford | Bentonville | Minneapolis | Welwyn Garden City | Leeds |
| State/Province | West Yorkshire | Arkansas | Minnesota | Herefordshire | England |
| No. of Employees | 101,138 | 2,100,000 | 415,000 | 336,440 | 140,000 |
| Entity Type | Private | Public | Public | Public | Private |
Executives
| Name | Position | Board | Since | Age |
|---|---|---|---|---|
| Rami Baitieh | Chief Executive Officer; Director | Executive Board | 2023 | 55 |
| Joanna Goff | Chief Financial Officer; Director | Executive Board | 2022 | 48 |
| Claire Farrant | Director - Marketing | Senior Management | 2025 | - |
| Peter Batt | Operations Director-Convenience Business, Morrisons Daily | Senior Management | 2025 | - |
| Jodie Keating | Director - People | Senior Management | 2025 | - |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
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