WPP Plc - Company Profile
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Business Description
WPP Plc (WPP) provides integrated communications, commerce, and technology services. The company offers services through public relations firms, integrated media and creative agencies, and specialist communications companies. It also develops and optimizes technology and data solutions.
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Business Segments
Overview
Offers services including creative ideation, marketing strategy, production, commerce, influencer marketing, social media management and technology implementation e.g., CRM and app development. The company media agencies place creative content across digital and analogue channels to reach audiences. Services comprise media strategy, planning, buying and activation, data analytics and consulting, commerce media, delivered primarily through GroupM, VML, Ogilvy, AKQA and Hogarth.
Performance
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Overview
Offers services including reputation, media management, public affairs, risk and crisis management, social media management and strategic advisory.
Performance
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Overview
Offers brand consulting, brand identity, product and service design and corporate and brand publications services.
Performance
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Geographical Segments
- APAC, Latin America, MEA and Central & Eastern Europe
- North America
- United Kingdom
- Western Continental Europe
Performance
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Performance
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Performance
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Performance
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