Xero Ltd - Company Profile
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Xero Ltd (Xero) provides cloud-based accounting software for accountants, bookkeepers, and small and medium-sized businesses globally. The company offers various accounting solutions, including bank transactions, invoices, reports, and sales tax. Xero also provides management reports, bank reconciliation solutions, accountant-specific tools, and invoicing solutions. The company offers small business owners and their advisors real-time financial data on any device. Xero serves various industries, including retail, healthcare, manufacturing, startups, farming, hospitality, construction, e-commerce, small businesses, and real estate. The company has business presence in the US, Australia, New Zealand, Canada, Hong Kong, Singapore, South Africa, and the UK. Xero is headquartered in Wellington, New Zealand.
Xero Ltd premium industry data and analytics
Products and Services
| Products | Brands |
|---|---|
| Software: | Xero |
| Cloud-Based Accounting Software Products | |
| Accounting Products |
History
History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.
| Year | Event | Description |
|---|---|---|
| 2026 | New Products/Services | In June, the company launched its small business productivity measurement backed by data from Xero Small Business Insights. |
| 2026 | Contracts/Agreements | In June, the company signed a partnership with Techstars to provide Techstars founders with six months of Xero free. |
| 2026 | New Products/Services | In June, the company launched AI-powered tools in South Africa. |
Competitor Comparison
| Key Parameters | Xero Ltd | Intuit Inc | The Sage Group plc | Reckon Ltd | Epicor Software Corp |
|---|---|---|---|---|---|
| Headquarters | New Zealand | United States of America | United Kingdom | Australia | United States of America |
| City | Wellington | Mountain View | Newcastle Upon Tyne | North Sydney | Austin |
| State/Province | - | California | - | New South Wales | Texas |
| No. of Employees | 5,114 | 18,200 | 11,074 | 180 | 4,600 |
| Entity Type | Public | Public | Public | Public | Private |
Key Financial Charts
Sales Growth
Net Income Growth
Executives
| Name | Position | Board | Since | Age |
|---|---|---|---|---|
| David Thodey | Chairman | Executive Board | 2020 | - |
| Sukhinder Singh Cassidy | Chief Executive Officer | Senior Management | 2023 | - |
| Claire Bramley | Chief Financial Officer | Senior Management | 2025 | - |
| Michael Strickman | Chief Marketing Officer | Senior Management | 2023 | - |
| Damien Coleman | Chief Legal Officer; Secretary | Senior Management | - | - |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
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