Yamazaki Baking Co Ltd (Yamazaki Baking) is a manufacturer and supplier of bread, sweet buns, Japanese and Western-style confectionery, processed bread, and prepared rice and side dishes. It is also engaged in the distribution business through convenience stores and food supermarkets, and other businesses such as logistics, food manufacturing equipment design, and non-life insurance agency services.

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Yamazaki’s R&D arm focuses on new product development. The company operates a Central Laboratory where scientists conduct theoretical research on manufacturing processes and ingredients. It aims to apply scientific principles to develop new products and improve existing items through research on new ingredients and technologies. The company strives to observe bread composition using scanning electron microscopy to support product and process improvements. It focuses on measuring bread aroma components using gas chromatography to evaluate and refine product characteristics. The company strives to use accumulated expertise across production and sales departments to develop products based on new concepts and ideas. The company aims to link research and development activities with business operations to support the development of new products, markets, and business areas.