Data warehousing has become an integral part of business intelligence for most of the companies. Meanwhile, cloud-based data warehousing technologies are making disruption with new technologies such as AI, 5G, and Blockchain. Against this backdrop, Snowflake Inc (Snowflake) with a share of 35% has emerged as the most discussed company among the Redditors’ conversations around data warehousing in the last one year (1 April 2021- 31 March 2022), finds the Social Media Analytics platform of GlobalData, a leading data and analytics company.

GlobalData’s latest report, ‘Top Data Warehousing Companies on Reddit’, reveals that the remaining top companies mentioned are Databricks Inc (Databricks), Amazon Redshift, Google Big Query, Azure Synapse, Teradata Corp (Teradata), Cloudera Inc (Cloudera), and Firebolt Analytics Inc (Firebolt).

Smitarani Tripathy, Social Media Analyst at GlobalData, comments: “Snowflake was the most discussed company, where the conversations among the Redditors surged about masking sensitive data in Snowflake using Azure.”

Databricks accounted for 28% share of voice during the year and emerged as the next most mentioned company around data warehousing-related discussions. Some of the most mentioned concepts around Databricks were Notebook, Cloud, and Information Engineering.

Azure Synapse witnessed 170% growth in conversations, the highest growth among the top eight most mentioned companies during the period, followed by the discussion around data pipeline automation on Azure Synapse.