Customer is playing in a particular CPG category and is planning to invest in new countries and / or diversify its product portfolio.
The GlobalData come back to the customer with a 5 steps solution as described below:
The solutions were delivered in separate analysis pieces. All the previous work done was feeding a final Market Attractiveness Model (MOM) in which customer could see not just the most important county to invest but as well the category or categories within that country.
MOM was designed as well to incorporate the customer own views of the key macro economy factors in each countries and categories performance.