Top 10 Companies in the World in 2021 by Sponsorship Deal Volume

NIKE Inc, Adidas AG, Puma SE, The Coca-Cola Co, and Anheuser-Busch Companies LLC are the top 5 companies in the world in 2021 by sponsorship deal volume. In total, the top 10 companies in the world had a sponsorship deal volume of 805. In terms of the geographical split, 5 out of 10 of the world’s biggest companies by sponsorship deal volume are based in the US, while 3 are based in Europe and the remaining 2 are based in Asia-Pacific. The top 10 brands employed a total of 284,125 people in 2021. The United States of America-based Nike Inc is the leading brand in the world (by sponsorship deal volume). The company generated revenues of $44,538 million and reported and sponsorship deal volume of 206 for the fiscal year ended December 2021 (FY2021), an increase of 19.1% over FY2020. Nike develops quality and high-performance footwear products for its customers. The company focuses on offering enhanced shopping experiences to its customers. In line with this, the company designs, builds, and sells sports and fitness products to drive brand image and expand its growth opportunities in the sports category. At the end of FY2021, Nike employed 79,100 people. Adidas AG (Adidas) is another leading brand in the world (by sponsorship deal volume) in 2021, The company generated revenues of $25,108 million and reported and sponsorship deal volume of 152 for the fiscal year ended December 2021 (FY2021), an increase of 15.18% over FY2020. It designs, manufactures, and supplies athletic equipment, apparel, and sports lifestyle products. As of December 2021, the company produced over 938 million product units. It sells products through 2,200 own-retail stores. The company also markets products through the online store and mobile shopping app. At the end of FY2021, Nike employed 60,661 people.