Fanatics Inc (Fanatics) is an online retailer of licensed sportswear, sports equipment, and merchandise. It provides e-commerce and fulfillment services which include website platform development, secure shopping solutions, expertise in merchandising and fulfillment, and licensing and manufacturing to various brands in the sports industry. The company provides an assortment of fan gear through its Fanatics, FansEdge, Kitbag, and Majestic brands, and selection of sports collectibles and memorabilia through Fanatics Authentic. It offers products through its online and offline partner stores, mobile, and physical stores. The company operates in Asia, North America, and Europe. Fanatics is headquartered in Jacksonville, Florida, the US.

Headquarters United States of America

Address 8100 Nations Way, Jacksonville, Florida, 32256


Telephone 1 904 4211897

No of Employees 8,000

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Products and Services

Products Services Brands
Sportswear Secure Shopping Solutions Fanatics
Sports Equipment Website Platform Development FansEdge
Licensing and Manufacturing Kitbag
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History

History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.

Year Event Description
2022 Contracts/Agreements In September, the company and the International Cricket Council announced a new partnership to take advantage of Fanatics’ global footprint and state of the art technology to better serve cricket fans across the world.
2022 Contracts/Agreements In September, the company announced a new partnership with Roadie to put a significant selection of licensed sports merchandise in the hands of fans faster than ever before.
2022 Contracts/Agreements In August, the company entered into an agreement with Los Angeles 2028 Organising Committee to run in-venue retail operations in and around the LA28 games and continue to run LA28’s online retail platform.
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Competitor Comparison

Key Parameters Fanatics Inc Dick’s Sporting Goods Inc Academy Sports + Outdoors Big 5 Sporting Goods Corp Body Glove International LLC
Headquarters United States of America United States of America United States of America United States of America United States of America
City Jacksonville Coraopolis Katy El Segundo Redondo Beach
State/Province Florida Pennsylvania Texas California California
No. of Employees 8,000 17,800 22,011 7,800 -
Entity Type Private Public Public Public Private
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Executives
Name Position Board Since Age
Michael Rubin Chairman Executive Board - -
Doug Mack Chief Executive Officer Senior Management 2014 -
Michener Chandlee Chief Financial Officer Senior Management 2019 -
Robin Eletto Chief People Officer Senior Management - -
Lonnie Phillips Chief Customer Officer Senior Management - -
Non Dignissim Eros Proin vel Convallis 2022 XX
Non Dignissim Eros Proin vel Convallis 2022 XX
Non Dignissim Eros Proin vel Convallis 2022 XX
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