Puma SE - Company Profile

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Puma SE (Puma) is a sporting goods and equipment manufacturer that designs, develops, and markets footwear, apparel, and accessories for men, women, and children. The company markets products under PUMA, stichd, and Cobra Golf brand names. It also issues and authorizes licenses to various independent companies to produce and market watches, glasses, safety shoes, workwear and gaming accessories. The company sells products directly to customers through company-owned and licensed retail stores, and e-commerce platforms, and wholesale. Puma also sponsors national teams of various sports across the world. It has business presence across Europe, the Middle East, and Africa (EMEA), the Americas, and Asia-Pacific. Puma is headquartered in Herzogenaurach, Bavaria, Germany.

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Headquarters Germany

Address Puma Way 1, Herzogenaurach, Bayern, 91074

Website puma.com

Telephone 49 9132 810

No of Employees 18,681

Industry Retailing

Ticker Symbol & Exchange PUM (ETR)

Revenue (2022) $9.3B 1.6% (2022 vs 2021)

EPS XYZ

Net Income (2022) XYZ -13.8% (2022 vs 2021)

Market Cap* $7.2B

Net Profit Margin (2022) XYZ -15.1% (2022 vs 2021)

* As of and is in US$
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Puma SE premium industry data and analytics

350+

Retail Market Data Insights

Insight into market share and brand performance.

11+

Product Launch Analytics

Analyze latest product launches for innovation and product strategies.

2

IT Services Contracts

Improve competitive bidding with insights into all publicly disclosed IT services contracts for Puma SE (including IT outsourcing, business process outsourcing, systems integration & consulting and more).

1

ICT Spend & Tech Priorities

IT Client Prospector provides intelligence on Puma SE’s likely spend across technology areas enabling you to understand the digital strategy.

Products and Services

Products Brands
Footwear PUMA
Apparels Cobra Golf
Accessories stichd
XYZ
XYZ
XYZ
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History

History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.

Year Event Description
2024 Contracts/Agreements In June, the company announced a collaboration with BMW M Motorsport to introduce the second capsule collection.
2024 Contracts/Agreements In June, the company signed a contract with Hensoldt for state-of-the-art optical vision systems for its infantry fighting vehicle.
2024 Corporate Changes/Expansions In June, the company launched a regional distribution center along Loop 303 in metro Phoenix, Arizona, the US.
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Competitor Comparison

Key Parameters Puma SE NIKE Inc adidas AG Decathlon SA Topgolf Callaway Brands Corp
Headquarters Germany United States of America Germany France United States of America
City Herzogenaurach Beaverton Herzogenaurach Villeneuve d'Ascq Carlsbad
State/Province Bayern Oregon Bayern Nord-Pas-de-Calais California
No. of Employees 18,681 83,700 51,561 104,116 32,000
Entity Type Public Public Public Private Public
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Executives
Name Position Board Since Age
Arne Freundt Chief Executive Officer Senior Management 2022 44
Hubert Hinterseher Chief Financial Officer Senior Management 2021 46
Maria Valdes Chief Product Officer Senior Management 2023 41
Anne-Laure Descours Chief Sourcing officer Senior Management 2019 59
Heloise Temple-Boyer Chairwoman Non Executive Board 2022 46
Non Dignissim Eros Proin vel Convallis 2024 XY
Non Dignissim Eros Proin vel Convallis 2024 XY
Non Dignissim Eros Proin vel Convallis 2024 XY
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