Puma SE - Company Profile
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Puma SE (Puma) is a sporting goods and equipment manufacturer that designs, develops, and markets footwear, apparel, and accessories for men, women, and children. The company markets products under PUMA, and Cobra Golf brand names. It also issues and authorizes licenses to various independent companies to produce and market watches, glasses, safety shoes, workwear and gaming accessories. The company sells products directly to customers through company-owned and licensed retail stores, and e-commerce platforms, wholesale and retail trade. It has business presence across Europe, the Middle East, and Africa (EMEA), the Americas, and Asia-Pacific. Puma is headquartered in Herzogenaurach, Bayern, Germany.
Headquarters
Germany
Address
Puma Way 1, Herzogenaurach, Bayern, 91074
Website
puma.com
Telephone
49 9132 810
No of Employees
18,488
Industry
Retailing
Ticker Symbol & Exchange
PUM (ETR)
Revenue (2024)
$8.2B
-13.1%
(2024 vs 2023)
EPS
XYZ
Net Income (2024)
XYZ
-329.1%
(2024 vs 2023)
Market Cap*
$4.5B
Net Profit Margin (2024)
XYZ
-364.2%
(2024 vs 2023)
* As of and is in US$
Puma SE premium industry data and analytics
Products and Services
| Products | Services | Brands |
|---|---|---|
| Athletic and Casual Footwear | Service: | PUMA |
| Apparel | E-Commerce Services | Cobra Golf |
| Accessories | stichd |
History
History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.
| Year | Event | Description |
|---|---|---|
| 2026 | Contracts/Agreements | In March, the company entered into an R&D partnership agreement with Shincell New Materials Co Ltd. to establish a laboratory in Suzhou, China. |
| 2026 | Contracts/Agreements | In March, the company signed a partnership with Pokemon to introduce a co-branded collection. |
| 2026 | Stake Sale | In March, the company sold its 5.77% stake to Frasers Group. |
Competitor Comparison
| Key Parameters | Puma SE | NIKE Inc | adidas AG | Skechers USA Inc | New Balance Athletic Inc |
|---|---|---|---|---|---|
| Headquarters | Germany | United States of America | Germany | United States of America | United States of America |
| City | Herzogenaurach | Beaverton | Herzogenaurach | Manhattan Beach | Boston |
| State/Province | Bayern | Oregon | Bayern | California | Massachusetts |
| No. of Employees | 18,488 | 77,800 | 64,938 | - | 10,000 |
| Entity Type | Public | Public | Public | Private | Private |
Key Financial Charts
Sales Growth
Net Income Growth
Executives
| Name | Position | Board | Since | Age |
|---|---|---|---|---|
| Arthur Hoeld | Chief Executive Officer | Senior Management | 2025 | - |
| Mark Langer | Chief Financial Officer | Senior Management | 2026 | 57 |
| Andreas Hubert | Chief Operating Officer | Senior Management | 2025 | - |
| Maria Valdes | Chief Brand Officer | Senior Management | 2025 | 41 |
| Matthias Bauemer | Chief Commercial Officer | Senior Management | 2025 | 60 |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
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