Puma SE - Company Profile
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Business Description
Puma SE (Puma) is a manufacturer and distributor of sports and sports lifestyle products, including footwear, apparel, and accessories. The company operates under the PUMA and Cobra Golf brand names.
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R&D Overview
Puma’s R&D initiatives focus on innovation, product design, and model and collection development. The company focuses on research and product development across innovation in new technologies, product design, and model and collection development. The company strives to run research and product development activities from analyzing scientific studies and customer surveys, to generating ideas, to implementing innovations in commercial products. The company plans to link research and product development directly with sourcing activities. In FY2025, Puma recorded R&D expenses of EUR 161.5 million, down 10.4% from the prior year, representing 2.2% of revenue.
Product Categories
Overview
Offers bags, balls, caps, jewelry, belts, eyewear, wallets, facemasks, bottles, and sporting accessories. Also authorizes and issue license to various third-party companies for producing watches, glasses, safety shoes, workwear and gaming accessories.
Performance
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Overview
Manufactures and markets clothes for sporting activities, leisure and casual wear.
Performance
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Overview
Designs, manufactures, and markets wide range of shoes for men, women, and kids for various sports including team sports, football, running and training, sport style, motor sport, cricket, and golf.
Performance
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Geographical Segments
- Asia/Pacific (Excluding Greater China)
- EEMEA
- Europe
- Greater China
- Latin America
- North America
- Stichd
Performance
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Performance
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Performance
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Performance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Performance
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Performance
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Performance
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