ADOBE Inc - Company Profile
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Business Description
Adobe Inc (Adobe) provides digital marketing, multimedia and creativity software products. Its products and services are used by creative professionals, including video editors, photographers, game developers and graphic and experience designers; communicators, including students, content creators, marketers and knowledge workers; consumers and businesses of all sizes.
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R&D Overview
Adobe’s R&D arm focuses on developing new software solutions. The company operates research and product development centers in Asia-Pacific, the US, Europe the Middle East and Africa. In FY2022, the company incurred expenses of US$2,987 million on R&D, which as a percentage of revenue, stood at 17%.
Business Segments
Overview
Provides applications, integrated platform and services that enable brands and businesses to create, manage, execute, measure, monetize and optimize customer experiences. Offers Adobe Analytics, Adobe Experience Platform, Adobe Audience Manager, Customer Journey Analytics, Real-Time Customer Data Platform, Intelligent Services, Magento Commerce, Marketo Engage, Journey Orchestration, Adobe Commerce, Adobe Target, Adobe Experience Manager and Adobe Campaign. Its customers include advertisers, publishers, agencies, merchandisers, merchants, data scientists, web analysts, developers and executives across the C-suite.
Performance
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Overview
Provides tools and solutions that enable teams, individuals, and enterprises to create, publish, and promote their digital content anywhere. Offers Adobe Photoshop, Adobe Illustrator, Adobe XD, Adobe Premiere Pro and Premiere Rush, Adobe After Effects, Adobe Dimension, Adobe Aero, Adobe Fonts, Behance, Adobe Spark, Adobe Lightroom, Photoshop Camera, Adobe Fresco, Adobe Stock and Adobe InDesign. It sells these solutions to creative professionals, including video editors, graphic and experience designers, photographers, and game developers, communicators, including students, content creators, marketers and knowledge workers, and consumers.
Performance
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Overview
Addresses diverse market opportunities such as e-learning solutions, technical document publishing, web application development, web conferencing, Adobe Advertising Cloud offerings, document and forms platform and high-end printing. Provides Adobe PostScript and Adobe PDF printing technologies.
Performance
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Geographical Segments
Target Markets
India, Australia, Armenia, China, Hong Kong, Japan, Singapore, South Korea, and Taiwan.
Performance
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Target Markets
The UK, Ukraine, France, Switzerland, Sweden, Spain, Romania, Poland, Norway, Austria, South Africa, Republic of Moldova, the Netherlands, Italy, Ireland, Germany, Denmark, and Belgium.
Performance
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Target Markets
Brazil and Canada
Performance
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Performance
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