AO World PLC - Company Profile
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AO World PLC (AO World) is an online retailer that offers household appliances and related products. The company's main activities include selling a wide range of electricals, from major domestic appliances to mobile phones, blenders, BBQs, TVs, and toasters. AO offers services such as quick delivery, installation, recycling, and recommerce, alongside finance and insurance products. It also sells refurbished and end-of-line products through physical stores The company offers its services to various customers, including individual consumers and businesses, providing products and services for various applications. The company operates through its online platform ao.com and collaborates with third-party websites and marketplaces. The company has a business presence across the UK. AO World is headquartered in Bolton, the UK.
Headquarters
United Kingdom
Address
AO, 5A The Parklands, Lostock, Bolton, Greater Manchester, BL64SD
Website
www.ao-world.com
Telephone
44 1204 672400
No of Employees
2,884
Industry
Retailing
Ticker Symbol & Exchange
AO. (LON)
Revenue (2025)
$1.7B
11.3%
(2025 vs 2024)
EPS
XYZ
Net Income (2025)
XYZ
241.9%
(2025 vs 2024)
Market Cap*
$669.9M
Net Profit Margin (2025)
XYZ
207.6%
(2025 vs 2024)
* As of and is in US$
AO World PLC premium industry data and analytics
Products and Services
| Services |
|---|
| Financial Services |
| Logistics Services |
| Installation Services |
| XYZ |
| XYZ |
| XYZ |
History
History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.
| Year | Event | Description |
|---|---|---|
| 2026 | Acquisitions/Mergers/Takeovers | In September, the company acquired Jessops, a camera chain retailer. |
| 2026 | New Products/Services | In August, the company launched AO Mobile, a new mobile network. |
| 2026 | Contracts/Agreements | In May, the company entered into a five-year lease on a new warehouse facility at Alsager325 in Cheshire to advance stock capacity and strengthen its next-day delivery proposition for customers. |
Competitor Comparison
| Key Parameters | AO World PLC | John Lewis plc | Currys plc | Amazon UK Services Ltd | Argos Ltd |
|---|---|---|---|---|---|
| Headquarters | United Kingdom | United Kingdom | United Kingdom | United Kingdom | United Kingdom |
| City | Bolton | London | London | London | London |
| State/Province | Greater Manchester | England | England | England | England |
| No. of Employees | 2,884 | 65,700 | 25,076 | 64,733 | 9,800 |
| Entity Type | Public | Private | Public | Private | Private |
Key Financial Charts
Sales Growth
Net Income Growth
Executives
| Name | Position | Board | Since | Age |
|---|---|---|---|---|
| Mark Higgins | Chief Financial Officer; Chief Operating Officer | Executive Board | 2025 | 48 |
| Geoff Cooper | Chairman | Non Executive Board | 2016 | 72 |
| John Roberts | Chief Executive Officer; Director | Executive Board | 2005 | 53 |
| Julie Finnemore | Director - Legal; Secretary | Senior Management | 2014 | - |
| Sarah Venning | Director | Non Executive Board | 2022 | 53 |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
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