AO World PLC - Company Profile
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AO World PLC (AO World) is an online retailer that offers household appliances and related products. The company’s offerings include washer dryers, tumble dryers’ dishwashers, washing machines, ovens, cookers, fridges and freezers, microwaves, cookers, and gardening tools. It also offers steam mops, vacuum cleaners, steam cleaners, floor cleaners, televisions, Blu-ray and DVD players, home cinema and sound bars, TV accessories, mobiles, set-top boxes, and small appliances such as kettles and toasters, coffee machines, irons, and microwaves. AO world is associated with the brand musicMagpie, which facilitates the trade-in and resale of technology products. Its products and services cater to a diverse customer base, providing solutions for household and personal technology needs. The company also provides financial, installation, and recycling services. It sells refurbished and end-of-line products through physical stores. The company has operations in the UK, Belgium, and Germany. AO World is headquartered in Bolton, the UK.
Headquarters
United Kingdom
Address
AO, 5A The Parklands, Lostock, Bolton, Greater Manchester, BL64SD
Website
www.ao-world.com
Telephone
44 1204 672400
No of Employees
2,884
Industry
Retailing
Ticker Symbol & Exchange
AO. (LON)
Revenue (2025)
$1.7B
11.3%
(2025 vs 2024)
EPS
XYZ
Net Income (2025)
XYZ
241.9%
(2025 vs 2024)
Market Cap*
$707.5M
Net Profit Margin (2025)
XYZ
207.6%
(2025 vs 2024)
* As of and is in US$
AO World PLC premium industry data and analytics
Products and Services
| Services |
|---|
| Financial Services |
| Installation Services |
| E-Retailing |
| XYZ |
| XYZ |
| XYZ |
History
History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.
| Year | Event | Description |
|---|---|---|
| 2024 | Regulatory Approval | In December, the company received Financial Conduct Authority approval to acquire MusicMagpie. |
| 2024 | Asset Purchase | In February, the company acquired certain assets of A1 Comms Ltd. |
| 2024 | Business / Operations Closure | In July, the company invested more than GBP2 million in improving the capacity of its fleet in UK. |
Competitor Comparison
| Key Parameters | AO World PLC | John Lewis plc | Currys plc | Amazon UK Services Ltd | Argos Ltd |
|---|---|---|---|---|---|
| Headquarters | United Kingdom | United Kingdom | United Kingdom | United Kingdom | United Kingdom |
| City | Bolton | London | London | London | London |
| State/Province | Greater Manchester | England | England | England | England |
| No. of Employees | 2,884 | 65,700 | 24,441 | 64,733 | 6,100 |
| Entity Type | Public | Private | Public | Private | Private |
Key Financial Charts
Sales Growth
Net Income Growth
Executives
| Name | Position | Board | Since | Age |
|---|---|---|---|---|
| John Roberts | Director; Chief Executive Officer | Executive Board | 2005 | 53 |
| Mark Higgins | Chief Financial Officer; Chief Operating Officer | Executive Board | 2025 | 48 |
| Geoff Cooper | Chairman | Non Executive Board | 2016 | 72 |
| Julie Finnemore | Secretary | Senior Management | 2014 | - |
| Shaun McCabe | Director | Non Executive Board | 2018 | 58 |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
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