AO World PLC (AO World) is a retailer of household appliances and related products. The company’s offerings include washer dryers, tumble dryers’ dishwashers, washing machines, ovens, cookers, fridges and freezers, microwaves, cooker hoods and hobs, small appliances, smart home technology, mobile, gaming, computing, and audio-visual equipment. It also provides financial, recycling, and installation services. The company markets products through regional online platforms in the UK. As of March 2025,, it reported a customer base of over 12 million on ao.com. Through the AO Logistics business, the company manages warehousing, distribution, and delivery services for customers. It operates distribution centers with 16 delivery depots, 800 trucks, and 300 trailers. The company’s AO Recycling business recycles fridges and other large domestic appliances (LDAs) to turn them into valuable resources. It operates a Waste Electrical and Electronic Equipment (WEEE) recycling facility in the UK and a plastics facility in the UK that sorts the output from the WEEE recycling plant for either resale or reuse. Under the AO Business division, the company provides appliances and electrical goods for house-building companies, housing associations and charities, insurance and repair companies, small and medium enterprises, property developers, and kitchen retailers. The AO Outlet business of the company carries out the marketing of end-of-line and professionally refurbished goods through physical outlets. Under the AO Mobile business, the company merchandises top-branded handsets.

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