Arcelik AS (Arcelik), a subsidiary of Koc Holding AS, is a home appliance company engaged in research and development, manufacturing, marketing, and after-sales support services in the consumer durables and consumer electronics sectors. The company operates through a network of 122 subsidiaries in 57 countries, with 38 production facilities in 13 countries.

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Arcelik’s R&D arm drives innovation across its operations and value chain by integrating technological advancements with sustainability. The company focuses on developing sustainable, eco-aware technologies that conserve energy and water, reduce operational noise and vibration, and incorporate advanced technologies such as sensor, IoT, smart-home, polymer, metal and surface-coating, hygiene, water and air-filtration, air-quality, and inverter motor drive technologies into its products. The company engages in every aspect of product innovation, from initial concept and design to production and distribution. Arcelik has 28 R&D and design centers and offices located in various countries, including Turkey, China, Poland, Romania, Thailand, India, Italy, South Africa, Pakistan, Egypt, Russia, and Slovakia. These units are responsible for managing the company's R&D activities, focusing on technology development, innovation, and sustainability practices. The company has filed more than 4,500 patent applications and employs over 2,300 research personnel. The company is involved in technology alliances, such as joint ventures with Arçelik-LG and Voltbek Home Appliances Private Limited. In FY2025, the company incurred expenses of TRY9,802 million on R&D, which, as a percentage of revenue, stood at 1.9%.