Arcelik AS (Arcelik), a subsidiary of Koc Holding AS, manufactures, markets, exports and imports consumer durables and consumer electronics. The company’s product portfolio includes home appliances, kitchen appliances, air-conditioners, refrigerators, washing machines, and smart TVs. It supplies products and services under Altus, Arctic, Beko, Blomberg, Arcelik, Flavel, Dawlance, Defy, Elektrabregenz, Grundig, Leisure, and VoltasBeko brand names.

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Arcelik’s R&D arm drives innovation across its operations and value chain by integrating technological advancements with sustainability. The company focuses on emerging technologies such as artificial intelligence, data analytics, robotics, IoT, and automation to deliver efficient and eco-conscious solutions. The company is responsible for the agile development of new technologies and services for sustainable, smart, digitally secure, interoperable, and cost-effective home solutions. The unit focuses on energy efficiency, autonomous products, pioneering technologies for sustainability, computer vision, and personalized experiences to create user-friendly and sustainable living environments. It collaborates with universities, research institutions, and startups in Türkiye and other countries to explore new technologies and scale innovations across factories. Arçelik has 30 R&D and Design centers, with 15 located in Türkiye and 15 in other countries including the UK, China, Romania, Thailand, India, South Africa, Pakistan, and Russia. The company holds more than 3,100 registered patents and is involved in over 700 projects globally. In FY2024, the company incurred expenses of TRY4,848 million on R&D, which as a percentage of revenue, stood at 1.1%.