Asahi Group Holdings Ltd (Asahi) is a global company primarily involved in the production and sale of beer, alcohol and non-alcohol beverages, and food. The product offerings include freeze-dried foods, confections, wine, beer, coffee, tea, carbonated drinks, water, and fruit drinks. The company's portfolio includes brands such as Asahi Super Dry, Peroni Nastro Azzurro, Kozel, Pilsner Urquell, and Grolsch.

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Asahi focuses on conducting research and development through a dual structure comprising R&D units of its operating companies and Asahi Quality & Innovations, Ltd. The operating companies in Japan and overseas conduct short- to medium-term research linked directly to product development, quality control, and market needs. Meanwhile, Asahi Quality & Innovations, Ltd. is responsible for medium- to long-term research aimed at securing sustained corporate growth. The company strives to encourage collaboration between these units to generate synergy and align R&D efforts across regions. It focuses on utilizing the Asahi Group Research & Development Center in Moriya as a central hub for technological integration and knowledge sharing. The center includes research buildings, office spaces with hot desking, and amenities that promote flexible work and interdisciplinary collaboration. Asahi strives to support research activities with modern infrastructure, advanced information systems, and facilities conducive to innovative thinking. The center is also ISO 14001:2015 certified, reflecting the company’s focus on environmental standards. Asahi focuses on developing a diverse range of food and beverage products including alcoholic beverages, non-alcoholic drinks, functional foods, and health-oriented products. The company strives to enhance the quality and variety of its offerings through scientific research on yeast, lactic acid bacteria, and other microbial technologies. It also focuses on identifying new raw materials, improving fermentation and processing techniques, and conducting functional evaluations to support product innovation in areas such as infant nutrition, dietary supplements, and skincare. The company focuses on advancing core technologies in areas such as analytical methods, process development, packaging, sensory evaluation, and microbiota research. Asahi strives to integrate these technologies into its product development cycle to ensure product safety and consistency. It also aims to explore applications of its microbial research in livestock, agriculture, and environmental sustainability, leveraging by-products from beer brewing and other proprietary methods. In FY2024, the company incurred an expense of JPY18,004 million in R&D, which, as a percentage of revenue, stood at 0.6%.