ASICS Corp (ASICS) is a manufacturer of sports goods and equipment including footwear, accessories, and equipment for various sports activities. Its business activities include the manufacturing and sales of ASICS brand products. ASICS operates through a network of manufacturing centers, sales offices, alliance partners, distributors, and retail stores.

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ASICS research and development initiatives focus on providing high-quality, highly functional sports equipment. The company leverages its accumulated sports technologies to lead in developing new products across various categories, including performance running, core performance sports, apparel and equipment, sports style, and Onitsuka Tiger. The Institute of Sports Engineering supports these efforts through materials development, functional design, and product function evaluation, aiming to provide high value-added services in performance improvement and wellness care. The R&D units of ASICS include the Institute of Sports Engineering and the ASICS Institute of Sport Science (ISS). The Institute of Sports Engineering supports product development through materials development, functional design, and product function evaluation. As of December 2025, the company had 1,657 patents, 588 designs, and 5,448 trademarks worldwide. The ASICS Institute of Sport Science focuses on human-centric science, leveraging proprietary materials and structural design to develop innovative technologies and products that maximize athletes' potential. In FY2025, the company incurred an expense of JPY7,412 million on its R&D activities, which grew 7.4%YoY and stood at 0.9% of the company’s total revenue.