Atria Plc (Atria) is a manufacturer and marketer of poultry products. It is involved in meat products processing.

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Atria focuses on leveraging extensive research and product development to enhance its existing offerings and create new products that meet the evolving needs of consumers and customers. It employs research activities to identify consumer preferences and assess the compatibility of concepts and products with target group requirements, while also prioritizing sustainability, nutrition, and product safety in its design processes. The company strives to collect and refine market data from various sources to support its product development, sales, and marketing efforts. By utilizing artificial intelligence in its information utilization processes, the company aims to streamline the evaluation of research results during the concept phase and improve the efficiency of pre-testing visual marketing materials. In FY2025, the company successfully launched 208 new products, which include innovations in packaging and product support, reflecting its commitment to continuous improvement and responsiveness to market demands. In FY2025, the company incurred expenses of EUR14.8 million on R&D, which as a percentage of revenue, stood at 0.8%.