Audi AG (Audi), a subsidiary of Volkswagen AG, is an automobile manufacturing company. It designs, develops, manufactures, and commercializes premium cars, and motorcycles. The company markets its vehicles under Audi, Lamborghini, and Ducati brands.

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Audi's research and development (R&D) efforts, led by Audi Innovation Research (AIR) in Beijing, focus on understanding global trends and designing innovative solutions for the future of mobility. The AIR office explores the Chinese market, collaborates with local trend receivers, and analyzes collected information to develop cutting-edge technologies. Audi is committed to continuous transformation, sustainability, and merging electric mobility with its premium vehicle manufacturing expertise. The goal is to stay ahead of the competition and shape the future of mobility In FY2022 the company spent EUR4,517 million on R&D, which was 7.3% of the company’s revenue and increased by 15.5% YoY.