Audi AG (Audi), a subsidiary of Volkswagen AG, is an automobile manufacturing company. It designs, develops, manufactures, and commercializes premium cars, and motorcycles. Audi operates under the Progressive Brand Group alongside Bentley, Lamborghini, and Ducati. The company focuses on developing, producing, and selling vehicles, including electric, petrol, diesel, and plug-in hybrid models, as well as associated services. Audi serves the premium, luxury, and super sports segments, emphasizing customer satisfaction, premium quality, and sustainability.

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Audi's research and development initiatives in the year under review focused on the development of the Premium Platform Electric (PPE) and Premium Platform Combustion (PPC). These platforms were designed to support both low-floor and high-floor models, such as the Audi A6 e-tron and Audi Q6 e-tron, in the midsize and full-size segments. The PPE platform, specifically developed for electric models, features a flat-shaped battery for a sporty design and includes a new drive system and a modular high-voltage battery. These innovations aim to enhance performance, charging, and digitalization capabilities. The R&D unit of Audi is responsible for managing the company's research and development activities, focusing on developing new platforms and modular systems, such as the PPE and PPC, to support future product portfolios and maintain value. The latest year R&D expenses as a percentage of revenue for Audi was 7.1%.