Bacardi Ltd - Company Profile
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Bacardi Ltd (Bacardi) is a producer and marketer of spirits and wines. The company’s product portfolio includes gin, rum, vodka, whisky, vermouth, tequila, cognac, brandy, wines, malt beverages, and beer. It markets products under Bacardi, Castillo, Banks, Aberfeldy, Glen Deveron, Royal Brackla, Craigallachie, Aultmore, Cazadores and Corzo brand names. Bacardi operates bottling, distilling, and manufacturing facilities in Puerto Rico, Scotland, Italy, India, France, Spain, Germany, England, and Mexico. It distributes its products through the global travel retail network comprising airports, cruise ships and diplomatic channels. The company's operations span the Americas, Europe, Asia-Pacific, and Africa. Bacardi is headquartered in Hamilton, Bermuda.
Headquarters
Bermuda
Address
65 Pitts Bay Road, Pembroke, Hamilton, HM08
Website
www.bacardilimited.com
Telephone
1 441 2941110
No of Employees
8,000
Industry
Consumer Packaged Goods
Bacardi Ltd premium industry data and analytics
Products and Services
| Products | Brands |
|---|---|
| Gin | Rum: |
| Rum | Bacardi |
| Vodka | Castillo |
| XYZ | XYZ |
| XYZ | XYZ |
| XYZ | XYZ |
History
History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.
| Year | Event | Description |
|---|---|---|
| 2024 | Contracts/Agreements | In September, the company partnered with The Coca-Cola Company to launch a ready-to-drink pre-mixed BACARDÍ rum and Coca-Cola cocktail. |
| 2023 | Contracts/Agreements | In December, the company entered into an agreement with a glass maker to manufacture using a hydrogen-powered glass furnace. |
| 2023 | New Products/Services | In November, the company launched brand new sustainable gift wrapping for its premium expression of Bombay Sapphire gin. |
Competitor Comparison
| Key Parameters | Bacardi Ltd | Diageo Plc | Pernod Ricard SA | Constellation Brands Inc | Brown-Forman Corp |
|---|---|---|---|---|---|
| Headquarters | Bermuda | United Kingdom | France | United States of America | United States of America |
| City | Hamilton | London | Paris | Rochester | Louisville |
| State/Province | - | Greater London | Ile-de-France | New York | Kentucky |
| No. of Employees | 8,000 | 29,860 | 18,224 | 9,400 | 5,000 |
| Entity Type | Private | Public | Public | Public | Public |
Executives
| Name | Position | Board | Since | Age |
|---|---|---|---|---|
| Facundo L. Bacardi | Chairman | Executive Board | 2005 | - |
| Mahesh Madhavan | Chief Executive Officer; Director | Executive Board | 2017 | - |
| Albert Vila Tarres | Chief Financial Officer; Executive Vice President; President - Bacardi International Limited | Senior Management | 2023 | - |
| Ned Duggan | Chief Marketing Officer; President - Bacardi Global Brands Limited | Senior Management | 2022 | - |
| Todd Grice | Chief Legal Officer | Senior Management | - | - |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
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