Bajaj Auto Ltd (Bajaj Auto) is a manufacturer of automotive products. The company designs, manufactures, and distributes a range of automobiles, including motorcycles, electric vehicles, and commercial vehicles. Its portfolio spans utility, commuter, and sports motorcycles, as well as vehicles for intra-city transportation. The company also markets and sells spare parts and accessories.

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Bajaj Auto places Research & Development at the core of its strategy, driving innovation and excellence. It focuses on creating cutting-edge technology for affordable and scalable electronic powertrains, HMI solutions, connectivity solutions, and value-added features. Key initiatives include the launch of the world's first CNG motorcycle, upgrades to the Chetak electric two-wheeler series, and the rebranding of electric three-wheelers as GoGo. The company has also expanded its R&D team and facilities, filed 12 patents in FY25, and developed technical know-how recognized as intangible assets. The R&D team has expanded in areas of design, analysis, and validation to meet the company's growing aspirations. The R&D unit of Bajaj Auto is Bajaj Auto Technology Ltd. (BATL), which is responsible for filing patents and managing component and vehicle integration.To meet new BS6 OBD2 norms, the R&D team calibrated and homologated many more variants, adjusting the powertrain and vehicle configurations accordingly. In FY2025, the company incurred an expense of INR6,256.6 million on R&D, which grew 20.3%YoY and as a percentage of revenue stood at 1.2%.