Beiersdorf AG - Company Profile
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Beiersdorf AG (Beiersdorf) a subsidiary of maxingvest ag, develops and markets skin care and body care products. The company offers deodorants, face care, body care, sun protection, anti-aging skin care, lip care, plaster and wound care, fragrance compositions, hand care, and hair care products. It also provides self-adhesive products and solutions for industry, craft businesses, and consumers. Beiersdorf markets its products under NIVEA, Eucerin, La Prairie, Labello, Hansaplast, Florena, 8X4, Coppertone, HIDROFUGAL, Tesa, SKIN STORIES and Gammo brands. The company serves automotive, electrical engineering and electronics, printing and paper, construction, and pharmaceutical industries. It has business presence across Europe, North America, Latin America, Middle East, Africa, and Asia-Pacific. Beiersdorf is headquartered in Hamburg, Germany.
Beiersdorf AG premium industry data and analytics
Products and Services
| Products | Brands |
|---|---|
| - | - |
| Skin Creams | Nivea |
| Lip and Sun Care | Eucerin |
| XYZ | XYZ |
| XYZ | XYZ |
| XYZ | XYZ |
History
History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.
| Year | Event | Description |
|---|---|---|
| 2025 | Contracts/Agreements | In October, NIVEA MEN and Real Madrid extended their winning partnership for another five seasons. |
| 2025 | Contracts/Agreements | In August, the company entered a partnership with Vincere Biosciences to jointly develop skin care products. |
| 2025 | New Products/Services | In February, Eucerin introduced NEW Eucerin Sun Advanced Hydration Face SPF 50, an ultra-lightweight fluid sunscreen with clinically proven all-day hydration. |
Competitor Comparison
| Key Parameters | Beiersdorf AG | The Procter & Gamble Co | L'Oreal SA | Henkel AG & Co KGaA | Colgate-Palmolive Co |
|---|---|---|---|---|---|
| Headquarters | Germany | United States of America | France | Germany | United States of America |
| City | Hamburg | Cincinnati | Paris | Duesseldorf | New York City |
| State/Province | Baden-Wurttemberg | Ohio | Ile-de-France | Nordrhein-Westfalen | New York |
| No. of Employees | 22,267 | 109,000 | 94,610 | 47,200 | 33,600 |
| Entity Type | Public | Public | Public | Public | Public |
Key Financial Charts
Sales Growth
Net Income Growth
Executives
| Name | Position | Board | Since | Age |
|---|---|---|---|---|
| Vincent Warnery | Chief Executive Officer | Senior Management | 2021 | 58 |
| Gitta Neufang | Chief Research & Development Officer | Senior Management | - | 53 |
| Michael Frey | Chief Supply Chain Officer | Senior Management | 2024 | 43 |
| Reinhard Pollath | Chairman | Non Executive Board | 2008 | 78 |
| Barbara Wentzel | Deputy Chairwoman | Non Executive Board | 2024 | 62 |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
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