BJ's Restaurants Inc - Company Profile
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Business Description
BJ's Restaurants Inc (BJ’s Restaurants) is a food service and restaurants operator in the US. The company owns and franchises restaurants under the BJ's Restaurant & Brewhouse brand name. The company’s restaurants consist of about 90 menu offerings, which feature signature deep-dish pizza and craft beers, and a wide variety of appetizers, entrees, pasta, sandwiches, burgers, salads, and desserts. It markets and advertises its products through radio, print, digital, and social media programs and utilizes its loyalty program, BJ’s Premier Rewards, to monitor its customer frequency and purchasing behavior. It collaborates with independent third-party craft brewers to expand its beer offerings.
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