Blue Cross Blue Shield of Michigan Mutual Insurance Co - Company Profile
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Blue Cross Blue Shield of Michigan Mutual Insurance Co (BCBSM) is a non-profit health maintenance organization, providing health benefits to the residents of Michigan. Cash position, broad product portfolio and wide network of health service providers are the major strengths of the company, even as its geographic concentration remains an area for concern. Growing health insurance category and general insurance segment in the US and growing economy in the US could offer growth opportunities to the company. However, risks related to online identity theft and hacking, intense competition and changing regulations may affect the company’s business performance.
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