Bridgestone Corp (Bridgestone) develops, manufactures, and markets tires, tubes, industrial rubber and chemical products, and sporting goods. It also provides services such as retreading materials, wheels, automotive maintenance and repair, finance, and other services. Additionally, the company offers tire and mobility-related solutions using tire and mobility-related data. The company serves various industries, including automotive, aviation, construction, mining, and motorcycles. Bridgestone provides tires for passenger cars, trucks, buses, aircraft, and construction and mining vehicles.

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Bridgestone's research and development activities focus on three key themes: mastering rubber, mastering ground contact and mastering manufacturing. These initiatives aim to drive technological innovation and create value for society and customers. The company is enhancing its premium tire business through the development of Dan-Totsu Products and collaboration with its solutions business. Bridgestone is advancing its Enliten technology, which improves tire performance by making them thin, light, and round, and is expanding its product lineup globally. The company is also working on the Bridgestone Commonality Modularity Architecture (BCMA) to improve product appeal and reduce costs. In addition, Bridgestone is promoting solutions for mining, aviation, and recycling, and is involved in the development of non-pneumatic tires, soft robotics, and space exploration tires. The company is also focusing on sustainable raw material supply and material development through various collaborations. The company's R&D activities are managed through its global innovation hub, Bridgestone Innovation Park (BIP), located in Kodaira, Tokyo. BIP serves as the core of Bridgestone's innovation efforts, strengthening cooperation with innovation hubs in Rome, Europe, and Akron, Ohio, the US. The role of BIP is to promote innovation globally by leveraging the strengths of each hub and to accelerate innovation through work style reform. In FY2024, the company spent JPY126,156 million on R&D, which as a percentage of revenue, stood at 2.8% and grew 3.4% YoY.