CEWE Stiftung & Co.KGaA: Segment Analysis

CEWE Stiftung & Co.KGaA (CEWE) is a photo imaging company that supplies photos and digital print products to consumers through over-the-counter trade and Internet sales.

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CEWE has undertaken several R&D initiatives, including the expansion and rollout of applications developed at its Mobile and Artificial Intelligence Campus (MAIC) to all subsidiaries. These applications have been enhanced with new features to simplify the design of personalized products, such as AI-based functionalities for suggesting backgrounds and layouts, improved editors for smartphones, and tools for removing backgrounds from portraits. The company has also integrated these developments across various ordering channels and improved its back-end system to enhance data transmission and production efficiency. Additionally, CEWE has optimized its IT processes for sustainability by reducing electricity consumption through virtualization and upgrading servers and storage devices. The R&D unit of the company is the Mobile and Artificial Intelligence Campus (MAIC). This unit is responsible for developing and improving applications that enhance the design process of personalized photo products, integrating AI-based functionalities, and ensuring these innovations are implemented across the company's ordering channels. In FY2025, the company incurred expenses of EUR 19.2 million, which as a percentage of revenue, stood at 2.2%.