Cheng Shin Rubber Industry Co Ltd: Segment Analysis

Cheng Shin Rubber Industry Co Ltd (Cheng Shin) is primarily engaged in the manufacturing and sales of various types of tires and reclaimed rubber. The company's main products include bicycle tires and electric vehicle tires. Cheng Shin serves a diverse range of industries, with a particular focus on the transportation sector.

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Cheng Shin's research and development initiatives are focused on enhancing technological capabilities and securing intellectual property rights. The company has undertaken several R&D initiatives and is involved in developing new and innovative products in tire and rubber products. Cheng Shin has been investing in short-term, medium-term, and long-term technological development to ensure growth in both the quality and quantity of its patents. The company has a robust patent portfolio with over 150 valid patents focusing on enhancing tire performance, including safety, environmental friendliness, handling performance, and noise reduction technology. Cheng Shin has developed several new products, such as premium tour all-season passenger car tires, ultra-high-performance summer products for EV SUVs, and light truck products for electric commercial vehicles. The company actively protects its brand through comprehensive trademark registrations across various tire products, including heavy motorcycles, bicycles, and car tires. Cheng Shin has established a comprehensive incentive mechanism to encourage innovation among employees, rewarding promising technical proposals with patent application value. Additionally, the company regularly arranges courses to enhance employees' awareness of intellectual property and improve the operational effectiveness of its intellectual property management system. In FY2025, the company incurred expenses of TWD3,705.2 million on R&D, which as a percentage of revenue, stood at 4.1%.