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Cheng Shin Rubber Industry Co Ltd (Cheng Shin) carries out the manufacture and sale of rubber tires. Research and development activities, geographical presence and market position are the company’s major strengths whereas decrease in financial performance remains an area for concern. However, strategic partnership, global tire and rubber industry and launch of new products are likely to offer new growth opportunities for the company. In the future, restrictions on export and import, product counterfeits, and stringent regulations could affect the company’s business performance.
Strengths
- Market Position
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Weaknesses
- Financial Performance
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Opportunities
- Partnership with Madison
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Threats
- Product Counterfeiting Risk
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Strengths
Weaknesses
Opportunities
Threats
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