Deckers Outdoor Corp (Deckers) is a designer, marketer and distributor of footwear, apparel and accessories. The company offers products for everyday casual use and for high-performance activities.

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Deckers integrates product design, innovation, and engineering costs into its Selling, General, and Administrative (SG&A) operating expenses. The company combines internal staff with external freelance designers for design and development, focusing on high-growth performance lines like HOKA through functional prototype testing, biomechanical engineering, and advanced cushioning technology. Products undergo structured multi-phase design and development reviews before scaling with independent manufacturing partners. The R&D units of Deckers include internal and freelance teams responsible for design and development functions, working alongside brand management to manage the company's R&D activities. As of March 2026, the company hold 201 designs and inventions with utility patent registrations and 29 designs and inventions which are currently pending registration. In FY2026, Deckers incurred expenses of US$68.8 million on its R&D activities, which increased 21% YOY.