Deckers Outdoor Corp - Company Profile

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Deckers Outdoor Corp: Segment Analysis

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Business Description

Deckers Outdoor Corp (Deckers) is a designer, marketer and distributor of footwear, apparel and accessories. The company offers products for everyday casual use and for high-performance activities.

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R&D Overview

Deckers R&D arm focuses on the development of innovative products and improvement of existing product line. The company's R&D arm aims to timely introduce new features and technologies, particularly for its HOKA brand, to align with current and emerging consumer expectations. It also invests in R&D to incorporate preferred materials including preferred synthetics, regenerated or synthetic cellulosic fibers, and plant fibers, as part of its sustainability efforts. As of March 2025, the company hold 232 designs and inventions with utility patent registrations and 64 designs and inventions which are currently pending registration. In FY2025, Deckers incurred expenses of US$56.7 million on its R&D activities, which as a percentage stood at 1.1%.

Business Segments

Overview

Sells through specialty retailers, outdoor and sporting goods retailers, online retailers, fashion lifestyle retailers, sports style partners, and higher-end department stores. Sells footwear and apparel in Canada, Europe, Latin America, the US and Asia-Pacific.

Performance

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Overview

Includes Teva brand, AHNU brand, and Koolaburra brand.

Performance

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Overview

Offers footwear, apparel and accessories under the UGG brand name and distributes in the US, Asia-Pacific, Europe, Canada and Latin America. Sells products through retailers, department stores, streetwear and sports style partners, online retailers and partner retailers.

Performance

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Geographical Segments

Target Markets

Macau, Austria, Belgium, Canada, China, France, Germany, Hong Kong, Indonesia, Italy, Japan, the Netherlands, Switzerland, the UK, and Vietnam.

Performance

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Performance

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