Diageo Plc - Company Profile
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Business Description
Diageo plc (Diageo) manufactures and markets alcoholic beverages. The company's product portfolio comprises spirits, beer, wine, IMFL, whiskey, rum, ready-to-drink alcoholic beverages, liqueur, gin, and tequila.
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R&D Overview
Diageo's R&D arm focuses on developing new products and experiences for consumers. The company aims to leverage its strong brand range to drive sustainable innovation, focusing on strategic priorities and significant consumer opportunities. This includes the development of global brand extensions and new-to-world products. Diageo also strives to deepen its understanding of evolving trends and consumer socializing occasions to inform product and packaging development. The company's innovation and research and development function manages the development of new beverage products. Diageo also places a high emphasis on the protection of its intellectual property, including trademarks, trade secrets, and patents. Diageo also owns valuable patents and trade secrets for technology and takes all reasonable steps to protect these rights. In FY2025, the company incurred expenses of US$74 million on R&D, which as a percentage of revenue, stood at 0.4%.
Product Categories
Overview
Offers Beer.
Performance
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Overview
Include other alcoholic beverages.
Performance
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Overview
Provides ready-to-drink products.
Performance
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Overview
Offers scotch, tequila, vodka, Canadian whisky, rum, liqueurs, gin, IMFL whisky, Chinese white spirits and US whisky.
Performance
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Geographical Segments
Overview
Comprises operations in East Africa, including Kenya, Tanzania, and Uganda; Africa Regional Markets including Indian Ocean, and Angola; Nigeria and South Africa. Offer beer and spirits through various third-party relationships across the region. Major brands include Malta Guinness, Johnnie Walker, Smirnoff and Serengeti.
Performance
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Overview
Operates in India, Greater China, Australia, South East Asia, North Asia and Other (principally Travel Retail Asia). Offers spirit, beer, ready to drink, and other beverages under Johnnie Walker, McDowell's, Windsor, Smirnoff, Guinness, Bundaberg and Shui Jing Fang brand names.
Performance
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Performance
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Overview
Manages and operates business in Great Britain, Northern Europe, Southern Europe, Ireland, Eastern Europe and Turkiye. Offers vodka, beer, whisky, gin, rum, cream liqueurs and other spirit-based drinks. Major brands include Guinness, Johnnie Walker, Smirnoff, Baileys, Yeni Raki, Captain Morgan, J and B and Tanqueray.
Performance
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Overview
Operates and manages business in Andean (Colombia and Venezuela); Central America and Caribbean (CCA); and South LAC (Argentina, Bolivia, Chile, Ecuador, Paraguay, Peru and Uruguay). Major brands include Johnnie Walker, Buchanan’s, Smirnoff, Baileys, Ypioca and Black & White. Sells beer, ready-to-drink products, and spirits directly to retailers and through independent wholesalers.
Performance
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Overview
Manages and operates Diageo Beer Company USA (DBC USA), US spirits, and Diageo Canada. Major brands include Crown Royal, Smirnoff, Captain Morgan, Johnnie Walker, Ketel One vodka, Baileys, Guinness, Tanqueray, Don Julio, Bulleit, Casamigos and Buchanan’s.
Performance
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