Electronic Arts Inc - Company Profile
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Business Description
Electronic Arts Inc (EA) is an independent developer and publisher of interactive entertainment software for advanced console systems. It is involved in developing, marketing, publishing, and distributing video game software and content for its consumers.
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R&D Overview
EA’s R&D arm focuses on developing new technologies to enhance existing products and services and to expand the range of offerings. The company is investing in research and development to incorporate artificial intelligence into its products and services, expecting these developments to accelerate production and enable new experiences for players. In FY2025, EA invested US$2,569 million in its R&D initiatives, which as a percentage stood at 34.4%.
Product Categories
Overview
Comprises full game downloads and packaged goods. Full game downloads comprise digital sales of full games on consoles, PC, and mobile phones and tablets. Packaged goods include software that are sold physically to mass market retailers, specialty stores and through distribution arrangements.
Performance
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Overview
Comprise extra content for console, PC, and mobile games, certain licensing revenue, subscriptions, and advertising.
Performance
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Geographical Segments
Performance
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Performance
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