Electronic Arts Inc (EA) is a developer and publisher of interactive entertainment software for advanced console systems. It is involved in developing, marketing, publishing, and distributing video game software and content for its consumers for game consoles, PCs, and mobile devices. The company offers its products and services to digital entertainment and gaming industries. It offers a diverse portfolio of games and experiences across various genres, including sports, racing, first-person shooter, action, role-playing, and simulation. Key franchises include EA SPORTS College Football, EA SPORTS Madden NFL, The Sims, Apex Legends, and Battlefield.

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EA is investing in research and development to incorporate artificial intelligence into its products and services. The company expects these developments to accelerate the production of its products and services and enable new experiences for players. The company is focused on developing new technologies to enhance existing products and services and to expand the range of its offerings. The R&D units of the company include its production studios, which are responsible for managing personnel-related costs, related overhead costs, external third-party development costs, contracted services, and depreciation. These units also handle direct development and related overhead costs for online products, as well as expenses associated with the digital platform, software licenses and maintenance, and management overhead. In FY2026, the company incurred an expense of US$2,828 million on its R&D activities, which grew 10.1%YoY and stood at 38% of the company’s total revenue.