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e.l.f. Beauty Inc (e.l.f. Beauty) is a multi-brand beauty company. Its primary activities involve the production and distribution of cosmetics and skincare products. The company's products cater to various beauty needs, including those for the eyes, lips, and face. It operates under several brands, including e.l.f., e.l.f. SKIN, e.l.f. Cosmetics, W3LL PEOPLE, and Keys Soulcare. The company's products are primarily sold to customers in the mass, drug store, food, and specialty retail channels. Its distribution network extends to international markets, with a significant presence in the UK and Canada. e.l.f. Beauty is headquartered in Oakland, California, the US.
Headquarters
United States of America
Address
570 10th Street, Oakland, California, 94607
Website
www.elfbeauty.com
Telephone
1 302 6587581
No of Employees
633
Industry
Consumer Packaged Goods
Ticker Symbol & Exchange
ELF (NYSE)
Revenue (2024)
$1.3B
28.3%
(2024 vs 2023)
EPS
XYZ
Net Income (2024)
XYZ
-12.2%
(2024 vs 2023)
Market Cap*
$4.5B
Net Profit Margin (2024)
XYZ
-31.6%
(2024 vs 2023)
* As of and is in US$
e.l.f. Beauty Inc premium industry data and analytics
Products and Services
| Products | Services | Brands |
|---|---|---|
| Eye Products | Delivery Services | e.l.f. |
| Face Products | Gift Cards | e.l.f. SKIN |
| Lip Products | e.l.f. Cosmetics | |
| XYZ | XYZ | |
| XYZ | XYZ | |
| XYZ | XYZ |
History
History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.
| Year | Event | Description |
|---|---|---|
| 2025 | Acquisitions/Mergers/Takeovers | In August, the company acquired HRBeauty LLC (rhode), a lifestyle beauty brand. |
| 2025 | New Products/Services | In July, the company introduced color e.l.f. analysis, a global, immersive digital tool for personalized beauty. |
| 2025 | Corporate Changes/Expansions | In May, the company expanded its presence in The Netherlands and Belgium with entry into Kruidvat and Trekpleister drugstores. |
Competitor Comparison
| Key Parameters | e.l.f. Beauty Inc | Unilever Plc | L'Oreal SA | The Estee Lauder Companies Inc | Beiersdorf AG |
|---|---|---|---|---|---|
| Headquarters | United States of America | United Kingdom | France | United States of America | Germany |
| City | Oakland | London | Paris | New York City | Hamburg |
| State/Province | California | - | Ile-de-France | New York | Baden-Wurttemberg |
| No. of Employees | 633 | 119,843 | 94,610 | 40,470 | 22,267 |
| Entity Type | Public | Public | Public | Public | Public |
Key Financial Charts
Sales Growth
Net Income Growth
Executives
| Name | Position | Board | Since | Age |
|---|---|---|---|---|
| Tarang P. Amin | Chairman; Chief Executive Officer; President | Executive Board | 2014 | 60 |
| Mandy Fields | Chief Financial Officer; Senior Vice President | Senior Management | 2019 | 44 |
| Josh Franks | Senior Vice President - Operations; Chief Operating Officer | Senior Management | 2020 | 47 |
| Scott K. Milsten | General Counsel; Secretary; Senior Vice President; Chief People Officer | Senior Management | 2016 | 55 |
| Jennie Laar | Chief Commercial Officer | Senior Management | 2022 | 56 |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
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