Fluidra SA - Company Profile
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Fluidra SA (Fluidra) is a manufacturer and distributor of accessories and specific products for swimming pools, irrigation and water treatment and purification systems. The company's main activities include the design, manufacture, and distribution of components required for the construction, refurbishment, improvement, and maintenance of residential and commercial pools. Fluidra offers a wide range of products, devices, components, and services, including pump and filtration units, LED lighting, protection and safety features, coatings, ornamental waterfalls, products and automatic devices for disinfection and water treatment, white goods, heating, automated cleaning with robots, connectivity, and home automation. The company's portfolio includes recognized brands such as Jandy, AstralPool, Polaris, Cepex, Zodiac, CTX Professional, Certikin and Gre. Fluidra's products and services are used by pool construction companies, pool stores, pool maintenance companies, architects, real estate developers, and hotel owners. The company has an operational presence in Southern Europe, Central & Northern Europe, Eastern Europe and Asia & Australia. Fluidra is headquartered in Sabadell, Barcelona, Spain.
Fluidra SA premium industry data and analytics
Products and Services
| Products | Brands |
|---|---|
| Water Treatment Equipment | AstralPool |
| Pool Systems and Equipment | Certikin |
| Gre | |
| XYZ | |
| XYZ | |
| XYZ |
History
History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.
| Year | Event | Description |
|---|---|---|
| 2025 | Plans/Strategy | In December, the company announced its plans to acquire Variopool Holding BV. |
| 2025 | Corporate Changes/Expansions | In June, the company expands its presence in luxury tourism with new projects worth EUR5 million in Dubai, Egypt, and Mexico, enhancing its Commercial Pool Division, which now represents 9% of total sales. |
| 2025 | Acquisitions/Mergers/Takeovers | In May, the company acquired a 100% stake in Pooltrackr, a Software-as-a-Service (SaaS) platform. |
Competitor Comparison
| Key Parameters | Fluidra SA | Xylem Inc | Pool Corp | Flowserve Corp | Aliaxis SA |
|---|---|---|---|---|---|
| Headquarters | Spain | United States of America | United States of America | United States of America | Belgium |
| City | Sant Cugat Del Valles | Washington | Covington | Irving | Bruselles |
| State/Province | Barcelona | WashingtonD.C. | Louisiana | Texas | Bruxelles-Capitale |
| No. of Employees | 6,753 | 23,132 | 6,000 | 16,000 | 16,028 |
| Entity Type | Public | Public | Public | Public | Public |
Key Financial Charts
Sales Growth
Net Income Growth
Executives
| Name | Position | Board | Since | Age |
|---|---|---|---|---|
| Eloy Planes Corts | Chairman | Executive Board | 2016 | 57 |
| Jaime Ramirez Alzate | Chief Executive Officer; Director | Executive Board | 2025 | 59 |
| Keith McQueen | Chief Product Officer | Senior Management | 2024 | - |
| Jorge Maytorena | Chief Operations Officer | Senior Management | 2024 | - |
| Xavier Tintore | Chief Financial and Sustainability Officer | Senior Management | 2022 | - |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
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