Fluidra SA - Company Profile
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The following section provides information on Fluidra SA’s senior management, executives, CEO and key decision makers and their roles in the organization. For more insight into Fluidra SA's management and employees, unlock the full data with our company analytics monitoring tool.
Executives
Eloy Planes Corts
Chairman Executive BoardMr. Eloy Planes Corts has been Chairman of the company since 2016. Prior to this, he served as Managing Director of AstralPool from 2000 to 2006. Mr. Corts also served as General Manager and Director of Logistics of Astralpool Espana from 1998 to 2000. Currently, he also serves as a Director of Dispur, S.L and Chairman of Fixe Climbing S.L.
Jaime Ramirez Alzate
Chief Executive Officer; Director Executive BoardMr. Jaime Ramirez Alzate has been the Chief Executive Officer and a Director of the company since 2025. Prior to this, he served as the Executive Vice President and President of Stanley Black & Decker Inc. He also serves as a Director of Kimberly Clark.
Keith McQueen
Chief Product Officer Senior ManagementMr. Keith McQueen has been the Chief Product Officer of the company since 2024. Previously, he served as the Chief Technology Officer of the company since 2021. Prior to this, he served as the Global Research and Development Director at Zodiac. Mr. McQueen also served as the industrial engineer at Whirlpool Corp.
Jorge Maytorena
Chief Operations Officer Senior ManagementMr. Jorge Maytorena has been the Chief Operations Officer of the company since 2024. Prior to this, he served as the Vice President of Global Operations at TE Connectivity.
Xavier Tintore
Chief Financial and Sustainability Officer Senior ManagementMr. Xavier Tintore has been the Chief Financial and Sustainability Officer of the company since 2022. Mr. Tintore has more than 30 years of experience in management at Shimizu Corporation, Siemens Healthcare and Indo Internacional.
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