Bel SA - Company Profile
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Business Description
Bel SA (BEL), a subsidiary of Unibel SA, produces and markets cheese and snacks. The company majorly caters to three markets: Consumer Sector, Bel Foodservice and Bel Industries.
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R&D Overview
Bel’s R&D focuses on innovation through its global Research, Innovation, and Development (RID) center located in Vendôme, France. The center employs nearly 80 experts in various fields, including nutrition and microbiology, to develop solutions that address consumer needs and environmental challenges. The company strives to enhance its product offerings by investing to upgrade its facilities and create collaborative workspaces, while also engaging in strategic partnerships with academic institutions and start-ups to explore alternative proteins and fermentation technologies. It aims to transition towards more sustainable food production by incorporating plant-based ingredients and reducing the carbon impact of its products. The company plans to achieve 50% of its portfolio as plant-based products by 2050 through initiatives like the Cocagne project, which focuses on developing high-quality fermented plant-based alternatives. Bel also emphasizes the importance of digital transformation, collaborating with Dassault Systèmes to optimize its value chain and improve efficiency in manufacturing processes, thereby aligning with its commitment to sustainability and innovation in the agri-food sector. In FY2024, the company invested EUR33.5 million on its R&D activities, which stood at 0.8% of company’s revenue.
Business Segments
Overview
Producer and marketer of cheese and snacks in North America, the UK, Middle East and North Africa, Slovalia and Czech Republic, Europe. Major brands include Mini Babybel, Boursin brands to mention few.
Performance
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Overview
Producer and marketer of cheese and snacks in China, Latin America, India, Sub-Saharan Africa countries and French overseas departments and territories, and also operates Mont Blanc Materne (MOM)’s businesses.
Performance
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Geographical Segments
Target Markets
France, Spain, Portugal, the Netherlands, Poland, Slovakia, Ukraine, and Czech Republic
Performance
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Target Markets
Egypt, Iran, Syria, Turkey, Morocco, Algeria and Ivory Coast
Performance
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Target Markets
The US, Canada and Vietnam.
Performance
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