Graphic Packaging Holding Co (Graphic Packaging) is a provider of fiber-based consumer packaging solutions. It provides a range of products for companies in the food service, food and beverage and other consumer product industries. It offers products like folding cartons, coated unbleached kraft paperboard, coated-recycled paperboard, coated unbleached kraft paperboard, fiber-based packaging, and solid bleached sulfate paperboard. It also offers packaging machinery, which includes fully enclosed multipack machinery, basket multipack machinery, wrap and clip style multipack machinery, pick and place machines, labeling systems, carton formers, cartoners and sleeve wrapping machinery and custom systems. The company’s packaging applications offer strength packaging, promotional packaging, convenience and cooking packaging and barrier packaging. The company operates through three reportable business segments: Paperboard Manufacturing, Americas Paperboard Packaging and Europe Paperboard Packaging. As of December 31, 2023, the company operated seven mills.

The company’s research and development initiatives focus on understanding long-term consumer and retailer trends to create relevant new packaging. The company's development efforts include developing sustainable consumer packaging made from renewable resources, packaging alternatives to replace plastic packaging, extending the shelf life of customers’ products, reducing production and waste costs, enhancing the heat-managing characteristics of food packaging, improving the sturdiness and compression strength of packaging, and refining packaging appearance through new printing techniques and materials. The company also focuses on developing innovative, sustainable consumer packaging solutions that are recyclable and help customers achieve their packaging sustainability goals. The research and development unit of Graphic works directly with its sales, marketing, and consumer insights personnel. The unit's role is to understand long-term consumer and retailer trends and create relevant new packaging. As of December 31, 2023, the company had a wide patent portfolio of more than 2,900 US and foreign patents and with more than 850 pending US and foreign patent applications. In FY2023, the company spent US$16 million on R&D, which as a percentage of revenue, stood at 0.1%.