Grupo Bimbo SAB de CV (Grupo Bimbo) is primarily engaged in the production and distribution of baked goods and salty snacks. Grupo Bimbo's product portfolio includes sliced bread, buns and rolls, pastries, cakes, cookies, toast, English muffins, bagels, tortillas and flatbreads, and salty snacks. It sells products under brands include Bimbo, Oroweat, Barcel, Artesano, Marinela, villaggio, and Takis.

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Grupo Bimbo focuses on sustainable packaging materials through global research and development, utilizing an open innovation model and collaborations with research centers and specialized suppliers. The company aims to enhance sustainability by minimizing waste throughout the value chain. Additionally, Grupo Bimbo supports regenerative agriculture practices and provides training and development programs for farming communities to promote sustainable agricultural practices. The company is transforming its operations through process electrification, energy consumption optimization, and the implementation of clean energy solutions. It is incorporating disruptive technologies to reduce dependence on fossil fuels, improve operational efficiency, and minimize environmental impact. Additionally, the company is working on creating packaging with a lower environmental impact and less plastic through open innovation models in collaboration with research centers, universities, and specialized suppliers. The R&D activities of Grupo Bimbo are managed through collaborations with research centers and specialized suppliers. The company works with strategic partners such as CIMMYT and internationally renowned universities to deliver applied research and technical support, facilitating the adoption of regenerative agriculture practices.