Grupo Bimbo SAB de CV (Grupo Bimbo) is a producer and distributor of bakery products. The company’s major product lines include fresh and frozen sliced bread, cookies, buns, English muffins, pre-packaged foods, tortillas, snack cakes, bagels, salty snacks, and confectionery products. It sells over 9,000 products under more than 100 brands include BIMBO, OROWEAT, SareLee, BARCEL, marinela, Takis, artesano, Marinela, villaggio, and CINNABON.

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The company focuses on developing various healthy and quality products for its customers using cutting edge technologies and formulas based on the changing market trends and preferences. This allow the company to build a close relationship with various universities and experts to access know-how and scientific discoveries that may be applied to new technologies. In FY2022, the company had 188 patents (including industrial designs and utility models) in Mexico and 179 abroad, mainly in the United States, Canada, Argentina, Chile, China, Colombia, Korea, Costa Rica, El Salvador, the Philippines, Guatemala, India, Peru, the Czech Republic, Taiwan, Turkey, Venezuela and the European Union. As of December 2022, the company had five innovation centers in the US, Mexico, Europe, Canada, and Latin America.