Grupo Bimbo SAB de CV - Company Profile
Powered by 
All the sales intelligence you need on Grupo Bimbo SAB de CV in one solution.
- Save hours of research time with a comprehensive
Sales Intelligence Solution.
- Understand how Grupo Bimbo SAB de CV fits into your total
addressable market and Ideal Customer Profile.
- Gain competitive edge with triggers that tell you
when and how to engage with Grupo Bimbo SAB de CV.
Get in touch about GlobalData Company reports
Contact the team or request a demo to find out how our data can drive your business forward
The following section provides information on Grupo Bimbo SAB de CV’s senior management, executives, CEO and key decision makers and their roles in the organization. For more insight into Grupo Bimbo SAB de CV's management and employees, unlock the full data with our company analytics monitoring tool.
Executives
Daniel Javier Servitje Montull
Chairman Executive BoardMr. Daniel Javier Servitje Montull has been the Chairman of the company since 2013. He held various leadership positions including the Vice President of Bimbo, Chief Executive of Marinela and Vice Presidnet of Grupo Bimbo. Currently, he serves as the member of the Board of Directors of Grupo Financiero Banamex, S.A. de C.V., Coca-Cola Femsa, S.A.B de C.V., Instituto Mexicano para la Competitividad, A.C., The Global Consumer Goods Forum, Latin America Conservation Council (The Nature Conservancy), Stanford GSB Advisory Council and Aura Solar.
Raul Ignacio Obregon Servitje
Chief Operational and Transformation Officer; Director; Executive Vice President Executive BoardMr. Raul Ignacio Obregon Servitje is an Executive Vice President, Chief Operational and Transformation Officer, and Director of the company. Previously, he served as the Executive Chief Officer of Bimbo South America, Chief Corporate Officer of Sales, Chief Officer of Big Customers at Bimbo Mexico, and General Manager of Bimbo Peru. He also worked in Bimbo Bakeries USA. Prior to this, he worked at Citibank Mexico.
Alejandro Rodriguez Bas
Chief Executive Officer; President - Barcel snacks Senior ManagementMr. Alejandro Rodriguez Bas has been the Chief Executive Officer of the company since 2025. He serves as President of the Barcel Global snacks unit. Prior to this, he served as the Chief Executive Officer for the Australia and New Zealand region at PepsiCo and also the Chief Executive of Mexican Grupo Lala.
Diego Gaxiola Cuevas
Chief Financial Officer Senior ManagementMr. Diego Gaxiola Cuevas has been the Chief Global Finance Officer of the company since 2017. Prior to this, he had over 20 years of experience in similar positions including, Chief Financial Officer of Alsea. Prior to this, he had also worked for Grupo Desc S.A.B. de C.V in corporate finance and in Grupo Televisa S.A.B. de C.V he had various positions in finance.
Juan Muldoon Barrena
Chief People Officer Senior ManagementMr. Juan Muldoon Barrena has been the Chief People Officer of the company since 2019. Prior to this, he served as the Talent Manager at Bimbo Bakeries USA from 2011 to 2015, and as Global Talent Director at Grupo Bimbo Corporate.
Still looking?
Have you found what you were looking for? From start-ups to market leaders, uncover what they do and how they do it.
Explorer
Access more premium companies when you subscribe to Explorer