Hallmark Cards Inc - Company Profile
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Hallmark Cards Inc (Hallmark) is a family-owned manufacturer of greeting cards. The company and its subsidiaries manufacture and supply gift wrap, greeting cards, story books, ornaments, and other products. It distributes products through retail outlets and independently owned Hallmark Gold Crown stores worldwide. Hallmark’s major brands include Crayola, Hallmark Cards, Gift Collections, Crown Center, The Crayola Experience, and DaySprins. The company markets its products and services through online at hallmark.com. It also offers e-greeting cards through various sources. Hallmark enables children’s creativity through Crayola crayons, art tools, crafting activities and creative toys. The company has business operations in Australia, Germany, the UK, Canada, Germany, the Netherlands, Germany, Japan, Belgium, and other countries. Hallmark is headquartered in Kansas City, Missouri, the US.
Headquarters
United States of America
Address
2501 McGee Trafficway, Kansas City, Missouri, 64108
Website
www.hallmark.com
Telephone
1 800 4255627
No of Employees
20,000
Industry
Consumer Packaged Goods
Hallmark Cards Inc premium industry data and analytics
Products and Services
| Products | Services | Brands |
|---|---|---|
| - | - | - |
| Greeting Cards | Real Estate Services | Hallmark |
| Gifts Wraps | Cable Television Channel | Crayola |
| XYZ | XYZ | |
| XYZ | XYZ | |
| XYZ | XYZ |
History
History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.
| Year | Event | Description |
|---|---|---|
| 2025 | New Products/Services | In June, the company launched an exciting lineup of special edition products, engaging booths, and complimentary giveaways. |
| 2024 | New Products/Services | In October, the company launched Gift Card Greetings. |
| 2024 | New Products/Services | In October, the company launched an exclusive collection of party essentials. |
Competitor Comparison
| Key Parameters | Hallmark Cards Inc | Scholastic Corp | IG Design Group plc | American Greetings Corp | Schurman Fine Papers, Inc. |
|---|---|---|---|---|---|
| Headquarters | United States of America | United States of America | United Kingdom | United States of America | United States of America |
| City | Kansas City | New York City | Newport Pagnell | Cleveland | Fairfield |
| State/Province | Missouri | New York | Buckinghamshire | Ohio | California |
| No. of Employees | 20,000 | 7,090 | 2,790 | 14,396 | - |
| Entity Type | Private | Public | Public | Private | Private |
Executives
| Name | Position | Board | Since | Age |
|---|---|---|---|---|
| Donald J. Hall, Jr. | Chairman | Executive Board | - | - |
| Mike Perry | President; Director; Chief Executive Officer | Executive Board | 2019 | - |
| David E. Hall | Vice Chairman | Executive Board | - | - |
| Esther George | Director | Non Executive Board | - | - |
| David Dillon | Director | Non Executive Board | 2018 | - |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
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