Hallmark Cards Inc - Company Profile
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Hallmark Cards Inc (Hallmark) is a manufacturer of greeting cards and gift products. Brand recognition, business portfolio and international operations are the company's major strengths, even as limited card products remain a cause for concern. Expansion in e-commerce platforms in US, demand for nostalgia and emotional branding and expansion into emerging markets are likely to offer growth opportunities to the company. However, labor cost in US, shifts in consumer spending, and intense competition could affect its business operations.
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