Hyundai Motor Co (Hyundai) designs, develops, manufactures, and distributes motor vehicles, trucks, buses, special utility vehicles chassis, and automotive parts. The company also provides vehicle financing and credit card processing services. Hyundai markets its products under the Tucson, Veloster, Azera, i40, Elantra, Venue, Accent, Kona, Creta, Palisade, Sonata, i20, i30, i10, Xcent, IONIQ, Veloster, Staria, Nexo, Santa FE, H-1, and H-100 brands. It also engages in the manufacturing of railway vehicles and defense solutions, including tanks and armored vehicles.

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Hyundai as undertaken a range of R&D initiatives focusing on advanced vehicle technologies, including the development of pedal misoperation safety systems, innovative vehicle body structures, high-performance vehicle features, and energy-efficient solutions. The company has also worked on enhancing electric vehicle performance, improving ride quality, and developing new materials for hydrogen supply systems. The R&D units of Hyundai include the Vehicle Control Development Center, MSV Design Center, Vehicle Performance Technology Center, Electronic Development Center, Mobility Technology Center, and Electrification Design Center. These units are responsible for managing various aspects of the company's R&D activities, such as vehicle control, design innovation, performance enhancement, electronic systems development, mobility technology, and electrification solutions. Moreover, the company had executed over 29 research projects in FY2025. In FY2025, the company spent KRW2,717,809 million on R&D, which as a percentage of revenue, stood at 1.5% and grew 14.5% YoY.