Kao Corp - Company Profile

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Kao Corp (Kao) manufactures, markets, and sells consumer and chemical products. The company's major products include cosmetics, facial and body cleansers, soaps, shampoos, conditioners, hair coloring and styling agents. It also offers sanitary napkins, baby diapers, health beverages, fragrances, laundry detergents, kitchen cleaners, surfactants, fatty alcohol, edible fats and oils, toners, and aroma chemicals. The company provides oleo chemicals, performance chemicals, and specialty chemicals. Kao markets these products under Attack, Essential, Biore, Ban, Blaune, Curel, Quickle, New Beads, Quickle Joan, Resesh, Goldwell, Guhl, Haiter and Jergens brands. The company has business operations in the Americas, Asia, the Middle East, Africa, and Europe. Kao is headquartered in Chuo-Ku, Tokyo, Japan.

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Headquarters Japan

Address 14-10, Nihonbashi Kayabacho, 1-chome, Chuo-Ku, Tokyo, 103-8210


Telephone 81 3 36607111

No of Employees 31,514

Industry Consumer Packaged Goods

Ticker Symbol & Exchange 4452 (TYO)

Revenue (2024) $10.9B 3.7% (2024 vs 2023)

EPS XYZ

Net Income (2024) XYZ 11.4% (2024 vs 2023)

Market Cap* $16.6B

Net Profit Margin (2024) XYZ 7.4% (2024 vs 2023)

* As of and is in US$
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Kao Corp premium industry data and analytics

2,100+

Online Price Intelligence

Monitor online prices for products from Kao Corp with insights on price dynamics across product categories and countries.

1,400+

Product Launch Analytics

Analyze latest product launches for innovation and product strategies.

1,100+

Consumer Market Data Insights

Gain insights from product sales across markets, product categories and channels. Get intelligence on market shares, retail sales footprint, market position and strength for consumer segments and geographies.

3

IT Services Contracts

Improve competitive bidding with insights into all publicly disclosed IT services contracts for Kao Corp (including IT outsourcing, business process outsourcing, systems integration & consulting and more).

Products and Services

Products
-
Health and Beauty Care Business:
Facial Care
XYZ
XYZ
XYZ
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History

History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.

Year Event Description
2025 New Products/Services In July, the company launched two new products under the Curel brand.
2025 New Products/Services In July, the company announced to launch two new skincare products from its brand KANEBO — KANEBO CREAM IN DAY II and KANEBO CREAM IN NIGHT II.
2025 Contracts/Agreements In March, the company entered into an agreement to make future purchases of palm oil alternative from Future Origins.
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Competitor Comparison

Key Parameters Kao Corp The Procter & Gamble Co L'Oreal SA Colgate-Palmolive Co The Estee Lauder Companies Inc
Headquarters Japan United States of America France United States of America United States of America
City Chuo-Ku Cincinnati Paris New York City New York City
State/Province Tokyo Ohio Ile-de-France New York New York
No. of Employees 31,514 109,000 94,610 33,600 40,470
Entity Type Public Public Public Public Public
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Executives
Name Position Board Since Age
Yoshihiro Hasebe Chief Executive Officer; Director; President Executive Board 2021 63
David J. Muenz Director; Managing Executive Officer; Senior Vice President - ESG and Strategic Public Relations Executive Board 2022 61
Masakazu Negoro Director; Senior Managing Executive Officer Executive Board 2023 63
Toru Nishiguchi Director; President-Global Consumer Care, Asia; Senior Managing Executive Officer Executive Board 2025 65
Satoru Tanaka Managing Executive Officer; Senior Vice President - Corporate Planning Senior Management - -
Non Dignissim Eros Proin vel Convallis 2026 XY
Non Dignissim Eros Proin vel Convallis 2026 XY
Non Dignissim Eros Proin vel Convallis 2026 XY
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