Kao Corp (Kao) manufactures and markets consumer and chemical products, home care and household products. The Company's products includes fabric care, home care, sanitary, skin care, hair care, personal health, life care products, cosmetics, oleochemicals and surfactants.

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Kao's R&D arm focuses on developing innovative products and technologies that create new value and markets by understanding diverse consumer cultures and needs. Kao also plans to adapt mold release technology using CNF to other applications, including products that are more stain-resistant. The company is also focuses on transforming its Hair Care business with new brands like melt and THE ANSWER, focusing on consumer emotional needs. In the Chemical business, Kao Corp launched LULNAFLOW RA, a mold release agent using cellulose nanofibers, enhancing manufacturing efficiency and environmental friendliness. The company is also engaged in R&D for hygiene and living care products, launching upgraded versions of products like Attack ZERO detergent and Haiter Kitchen Stain Remover, and introducing new products like Laurier Soft and Fluffy Fit sanitary pads. Kao also focuses on refreshing the package design of the existing Segreta basic series, and upgraded and relaunched these products, while adding Segreta Sheer Coat Hair Mist and Segreta Smooth Fit Hair Oil, hair treatment products that need not be rinsed off, to the lineup. As of December 2024, the company had 2,800 employees in R&D department. Kao conducts biological research in life science, human science, material science, environmental science and production technology and collaborates with various research institutes and universities to identify and analyze the latest trends in the technology. The company operates R&D centers across the Americas, Asia, and Europe. In FY2024, Kao incurred expenses of JPY62,092million on R&D, which as a percentage of revenue, stood at 3.8%.